Copy By Marte

Professional Real Estate Copywriting

Real Estate Copyrighting
MENUMENU
  • Real Estate Prospecting Letters
    • Real Estate Prospecting Letters
      • Why Send Real Estate Prospecting Letters?
    • Custom Real Estate Prospecting Letters
    • Real Estate Prospecting FAQ
    • Prospecting: Why Send Multiple Letters?
    • Real estate investor prospecting letters
    • Prospecting Tips
      • Real Estate Postal Prospecting System
      • Why Drip Marketing?
    • Discount Codes for real estate prospecting letters
  • Agent Bios
    • Agent Bios
    • Real Estate Team Bios
    • bios for new real estate agents
    • real estate bio questionnaire
  • Marte's Blog
  • About Me
    • Contact Marte
    • Why Choose Copy by Marte?
    • My Bio
    • Testimonials
    • Fees
    • Samples
    • Web Copy Samples
    • Policies
  • Freebies for Real Estate Agents
  • Real Estate Copywriting FAQ
  • Real Estate Copywriting Advice
  • The value of first time buyers
  • Real Estate Blog Posts for Busy Agents
    • Real Estate Blog Posts for listing agents
  • Newsletter Opt-in
  • Real Estate Press Releases and Articles
  • Real Estate Books!
  • Your Real Estate Agent Website
  • Real Estate Property Descriptions
  • Real Estate Community Pages
You are here: Home / COVID – 19 Postcard-sized prospecting letters

keep marketing during virus scareCOVID – 19 Postcard-sized prospecting letters

By request – postcard-sized COVID-19 prospecting letters to keep you connected with listing prospects while we wait for life to return to “somewhat normal.”

These are designed to be used alone or in conjunction with any other prospecting letters you’ve been using.

They demonstrate that you are sensitive to both the homeowner’s possible need to sell now and to the worries and the precautions that must be taken.

These are all short enough to be used on a postcard. They range in length from 77 words up to 143 words. In addition, there are more of them.

 

The postcard-sized COVID-19 letter set contains 12 letters in 3 different sections:

  • Ways to move forward right now.
  • The benefits of using virtual tours
  • Preparing to sell when the crisis has passed

Eight of these letters will be useful far into the future…

All but 4 of these letters can either be used as-is or with slight changes well after the virus has run its course.

 

The first 3 letters in this set address ways to move forward with a listing while taking necessary precautions to protect from covid-19precautions. These 3 (hopefully) have a short shelf-life.

The next 3 are about virtual tours – and how they may change real estate going forward. If you are using virtual tours, these can be used to promote your business long into the future. The changes they’ll need are very minor.

After that come the “Wait” letters. While letter #1 in this section refers to COVID, the other 5 can be used in the future to stay in touch with homeowners who are waiting for other reasons.

There are a number of reasons why homeowners would plan to sell – but aren’t quite ready. Letters 2 through 6 in the “Wait” section will give them a head start when they’re ready to list.

Each presents a different task that they can accomplish in order to be ready when they feel comfortable with having you, a photographer, and buyers coming into the house.

The only change needed to keep using letters 2-6 after the crisis has passed is removal of the last line in letter #6. Letters 2-5 don’t mention the virus at all.

The price? Only $39 – for 12 letters, 8 of which you can use far into the future.

 

The best marketing letters enter the conversation that people are having in their minds.Thinking of selling during covid-19

In this case, some of your prospects are thinking about how they can safely sell now. These letters will answer that question.

Others are thinking about selling later, and these letters will position you as the helpful agent who gave good advice and did not pressure them.

The “Wait” section in this set would make a good companion for the 18-letter Seller Advice set – which consists of full page letters filled with advice on everything from pricing, to staging, to dealing with offers.

Whatever else you do right now, keep marketing your services!

The demand is building, so someone will be listing homes when the crisis passes. If you stay in touch with sellers, those listings will likely be yours!

 

 

Gloved hands Image courtesy of hin255 at FreeDigitalPhotos.net
Thinking courtesy of Morguefile.com
Time for marketing courtesy of stuart miles @ freedigitalphotos.net

Copyright 2015 - Marte Cliff, Copywriter | 1794 Blue Lake Road, Priest River, ID 83856 | 208-448-1479

Copyright © 2023 · News Pro Theme on Genesis Framework · WordPress · Log in