COVID-19 real estate prospecting letters
When I wrote the first of the COVID-19 prospecting letter sets more than a year ago, I expected it would be the only one. At that time, we thought the idea was to shelter in place for a couple of weeks, then avoid large crowds.
It certainly didn’t turn out that way.
Thus the collection grew, along with my hope that the letters would not be needed for long.
Earlier this summer I thought that time had come and I removed these sets from my prospecting letters page…
Again, it didn’t turn out that way. The virus hasn’t come back as violently, but the fear is still there and many areas are re-imposing mask mandates, etc.
So the letters are back. If you have other angles / topics you think should be added to this collection, please do write me!
For now, here are the COVID-19 real estate prospecting letter sets:
Just click the links for further information.
The Covid-19 Prospecting Letters
This is a general set to let sellers know you will take precautions to keep them safe as you sell their homes.
The COVID-19 Hot Market Prospecting Letters
This set talks about low inventory and high demand – and again assures homeowners of the safety precautions you’re taking.
The COVID-19 Postcard sized prospecting letters.
Thanks to a request, you can now send your encouraging messages on postcards. This set is different in that it consists of 12 letters – 8 of which can be used as-is or slightly edited for use long after the pandemic is over.
The COVID-19 Real Estate Buyer Letters
This set shows prospective home buyers how you can help them find, purchase, and move into a home while remaining safe from exposure to the virus.
The letters to struggling homeowners
This set of 5 letters is for homeowners who have either lost their employment or had their income severely reduced due to the pandemic. Some of these homeowners will be in trouble when forbearance ends. You can help.
The COVID-19 Past Client Letters
These let your past clients and those in your sphere know that you’re still there, ready to answer their questions or help them with a purchase or sale.
Lockdown Image courtesy of ankris at FreeDigitalPhotos.net