Copy By Marte

Professional Real Estate Copywriting

Real Estate Copyrighting
MENUMENU
  • Real Estate Prospecting Letters
    • Real Estate Prospecting Letters
      • Why Send Real Estate Prospecting Letters?
    • Custom Real Estate Prospecting Letters
    • Real Estate Prospecting FAQ
    • Prospecting: Why Send Multiple Letters?
    • Real estate investor prospecting letters
    • Prospecting Tips
      • Real Estate Postal Prospecting System
      • Why Drip Marketing?
    • Discount Codes for real estate prospecting letters
  • Agent Bios
    • Agent Bios
    • Real Estate Team Bios
    • bios for new real estate agents
    • real estate bio questionnaire
  • Marte's Blog
  • About Me
    • Contact Marte
    • Why Choose Copy by Marte?
    • My Bio
    • Testimonials
    • Fees
    • Samples
    • Web Copy Samples
    • Policies
  • Freebies for Real Estate Agents
  • Real Estate Copywriting FAQ
  • Real Estate Copywriting Advice
  • The value of first time buyers
  • Real Estate Blog Posts for Busy Agents
    • Real Estate Blog Posts for listing agents
  • Newsletter Opt-in
  • Real Estate Press Releases and Articles
  • Real Estate Books!
  • Your Real Estate Agent Website
  • Real Estate Property Descriptions
  • Real Estate Community Pages
You are here: Home / real estate success strategies / Do you make this major blogging mistake?

Do you make this major blogging mistake?

May 25, 2019 by Marte Cliff

If you do make this blogging mistake, there’s good news: It’s the absolutely easiest mistake to correct.

I’m not convinced that anyone actually understands how to please the Google gods, but from what I’ve read, I Don't make this blogging mistakeassume that Google approves of people who share – as in sharing our visitors.

Google wants us to include “outbound” links in our blog posts.

Meanwhile, you don’t want people to go away from your website. You want them to stay, read, get to know you, get to like you, and decide to do business with you. You don’t want to lose them.

So do this one simple thing: Configure those outbound links to open in a new browser window.

When they’ve finished with that other page and close the window, there they’ll be – right back at your site.

Google will approve of you and your web visitors will appreciate you. Even better, because you give them good information that it might take them hours to find, they’ll see you as a local expert.

If you’re a real estate agent, including links to other sites is a service to your visitors.

People just moving to your community – or thinking about moving to your community – want to know about the schools, the local attractions, and the demographics.You’ll also provide a service by including links to city, county, and state pages where they can learn about topics like city/county services, taxation, or zoning.

And, since your links are providing a service, why not also include links to your favorite lenders, stagers, home inspectors, and those who provide various home care services?

You can put all this on a resources page on your site, but also include a link or two in your blog post copy when it fits the post topic.

Since it takes perhaps 2 seconds to click the box that says “Open in a new window” there is absolutely no reason to make that blogging mistake.

Filed Under: real estate success strategies Tagged With: real estate blogging, real estate website

About Marte Cliff

Marte Cliff is a professional real estate copywriter with a past - as a real estate agent and then owner/broker. She understands the real estate business, the challenges agents face, and the wants, needs, and fears that real estate clients face. She also understands the psychology of marketing.

When not writing, Marte enjoys reading, gardening, visiting with friends and family, and spending time with her canine companions. She enjoys life in a quiet mountain valley with wildlife as her nearest neighbors.

Copyright 2015 - Marte Cliff, Copywriter | 1794 Blue Lake Road, Priest River, ID 83856 | 208-448-1479

Copyright © 2023 · News Pro Theme on Genesis Framework · WordPress · Log in