Do You Project an Impression of Prosperity?
In today’s economy, it’s easy to look around and say that things are bad.
- Too many people are under-employed.
- Too many people have given up and dropped out of the work force – causing unrealistic unemployment figures.
- Too many people can’t qualify for a loan to buy a home.
- Too many people can’t save enough for a down payment.
And while some agents are struggling with this, many others are doing very well.
What is the difference between them?
The agents who are doing well are expecting to do well. They’re working hard, marketing themselves and their listings, and in addition,they’re projecting an impression of prosperity.
Why is this important?
Because we’re all drawn to people who project confidence. We want to do business with people whose prosperity will “rub off” on us. And if you’re a home seller, you definitely want to do business with someone who is selling houses – not someone who tells you the chances are poor.
But words are not all that count. An impression of prosperity comes from the clothes you wear, the look on your face, and your posture.
I’m not saying you should rush out and buy expensive clothes – just that what you wear should look professional and appropriate. What that means can vary from place to place, and really is a controversial topic.
I wrote an Active Rain blog post about appropriate attire a while back and it has since been viewed 17,400 times and gathered 347 comments.
Unfortunately, too many real estate agents – and people in other professions – are projecting an impression of lack, even on line. It shows in the words they write and even in their photos.
It’s as if they’re saying “Do business with me because I really need to earn some money.”
And of course, that makes potential customers run the other way.
If you’re falling into this trap, pull yourself out!
- Focus your mind on every bit of success you experience.
- When you talk with others about your career, talk about the success moments – never the failure moments.
- Straighten your posture.
- Put a smile on your face.
- Dress in your most professional attire.
- Polish your shoes!
- EXPECT SUCCESS
Lady on the phone courtesy of imagerymajestic / FreeDigitalPhotos.net
Unhappy man courtesy of morguefile