Do You Project an Impression of Prosperity?

In today’s economy, a pessimist will find it easy to look around and say that things are bad. 

• Many people are under-employed.
• Many jobs are being lost to AI.
• Even when working, many people can’t qualify for a loan to buy a home.
• Many people can’t save enough for a down payment.
• Many are carrying too much credit card debt.

And while some agents are struggling with this, others are doing very well.

What is the difference between them?

The agents who are doing poorly are talking about how bad things are. They’re discussing lost clients and failed transactions. They’re moaning about the things they can’t afford to buy. Worse, when they go on a listing appointment they’re expecting to be passed over. When they take clients to see houses, they believe that those clients either won’t find what they want or will be unable to purchase it. So like it or not, in everything from body language to speech, they’re projecting an image of lack.

The agents who are doing well are expecting to do well. They’re working hard, marketing themselves and their listings. Their websites, especially their agent bios, are filled with enthusiasm and positivity. Their discussions with friends and co-workers focus on what went right rather than what went wrong. In other words, in everything they do and say, they’re projecting an impression of prosperity.

Whether they’re consciously thinking about it or not, those who are doing well are using the law of attraction to attract what they do want. Those who are doing poorly are using it to attract what they don’t want.

Why are expectations and an impression of prosperity important?

Because we’re all drawn to people who project confidence. We want to do business with people whose prosperity will “rub off” on us. And if you’re a home seller, you definitely want to do business with someone who is selling houses – not someone who tells you the chances are poor.

But words are not all that count. You project an impression of prosperity via the clothes you wear, the look on your face, the tone in your voice, and your posture.

I’m not saying you should rush out and buy expensive clothes – just that what you wear should look professional and appropriate. What that means can vary from place to place and really is a controversial topic.

Way back in 2010 I wrote an Active Rain blog post about appropriate attire that has now been viewed 22,649 times and gathered 349 comments. Everything it says is still important today, 15 years later.

Unfortunately, too many real estate agents – and people in other professions – are projecting an impression of lack, even on line. It shows in the words they write and even in their photos.

It’s as if they’re saying “Do business with me because I really need to earn some money.”

And of course, that makes potential customers run the other way.

If you’re falling into this trap, pull yourself out!

• Focus your mind on every bit of success you experience.
• When you talk with others about your career, talk about the success moments – never the failure moments.
• Straighten your posture.
• Put a smile on your face – all the way to your eyes.
• Put a smile in your voice.
• Dress in your most professional attire.
• Polish your shoes!
• EXPECT SUCCESS