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You are here: Home / real estate grammar / Don’t put your trust in grammar checker

Don’t put your trust in grammar checker

September 9, 2016 by Marte Cliff

Grammar checker can lead you far astray…

One day not long ago I was working on a new letter set. This one was for prospecting to tenants. I was writing about how house payments can now sometimes be less than rent payments for comparable housing.

In the call to action, I wrote an invitation to call, and then said “I’ll tell you what the market has been doinggrammarbook and what you really can buy for less than you’re paying today.”

Word’s Grammar checker immediately chimed in to tell me I had made a mistake.

Instead of saying “you’re paying today” it wanted me to write “you is paying today.”

Ouch! Awful! Bad, bad grammar! You’d never write “is” after “you” unless your sentence was something like “You is a subject word, never an object word.” In other words, unless your sentence was defining the word “you.”

So what can you do if you aren’t sure about your grammar and you can’t trust the checker? Find a friend who IS sure and ask them to proof read your work. And of course, you could begin to study grammar. Before long you will be sure.

Image courtesy of Stuart Miles @ freedigitalphotos.net

 

Filed Under: real estate grammar, real estate marketing Tagged With: real estate grammar, real estate marketing

About Marte Cliff

Marte Cliff is a professional real estate copywriter with a past - as a real estate agent and then owner/broker. She understands the real estate business, the challenges agents face, and the wants, needs, and fears that real estate clients face. She also understands the psychology of marketing.

When not writing, Marte enjoys reading, gardening, visiting with friends and family, and spending time with her canine companions. She enjoys life in a quiet mountain valley with wildlife as her nearest neighbors.

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