Drip Marketing Builds Trust - When It's Done Correctly

Trust is a rare and valuable commodity these days.

Every time we turn on the TV news, pick up a newspaper, or even log in to our own e-mail, we get another story about someone who has broken either public or private trust by lying, cheating, stealing, or abusing.

It's enough to make us all skeptical of everyone we meet - and that's just what it has done.

Drip marketing can accomplish that task - if you do it with an attitude of giving before you get.

It requires a bit of planning - you can't just send a message saying "Here I am and I want your business." Your drip marketing letters need to first show them that you care enough to give them some help or advice with no strings attached.

Obviously, since I'm a copywriter I'd love to help you create a custom drip campaign, or sell you one of my many prospecting letter sets. But maybe you want to write your own drip marketing letters.

To help you write a hard-working, trust-building drip campaign I wrote a free report outlining the steps that will help you organize your materials and construct a set of letters that build, each upon the last, to position you as the person they can trust.

Follow these steps, and by the time your prospects have heard from you 3 or 4 times, they'll trust that you are a person who will help them make the right decisions to benefit their own lives. They'll know that you aren't just trying to use them for your own benefit.

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