Copy By Marte

Professional Real Estate Copywriting

Real Estate Copyrighting
MENUMENU
  • Real Estate Prospecting Letters
    • Real Estate Prospecting Letters
      • Why Send Real Estate Prospecting Letters?
    • Custom Real Estate Prospecting Letters
    • Real Estate Prospecting FAQ
    • Prospecting: Why Send Multiple Letters?
    • Real estate investor prospecting letters
    • Prospecting Tips
      • Real Estate Postal Prospecting System
      • Why Drip Marketing?
    • Discount Codes for real estate prospecting letters
  • Agent Bios
    • Agent Bios
    • Real Estate Team Bios
    • bios for new real estate agents
    • real estate bio questionnaire
  • Marte's Blog
  • About Me
    • Contact Marte
    • Why Choose Copy by Marte?
    • My Bio
    • Testimonials
    • Fees
    • Samples
    • Web Copy Samples
    • Policies
  • Freebies for Real Estate Agents
  • Real Estate Copywriting FAQ
  • Real Estate Copywriting Advice
  • The value of first time buyers
  • Real Estate Blog Posts for Busy Agents
    • Real Estate Blog Posts for listing agents
  • Newsletter Opt-in
  • Real Estate Press Releases and Articles
  • Real Estate Books!
  • Your Real Estate Agent Website
  • Real Estate Property Descriptions
  • Real Estate Community Pages
You are here: Home / real estate prospecting / Dump the fear – and choose a niche!

Dump the fear – and choose a niche!

July 2, 2014 by Marte Cliff

Fear can keep you from pursuing a real estate activity that can bring you boundless success.

What’s that activity? Choosing and developing a real estate niche. choose a real estate niche

I firmly believe that anyone working in a highly populated area needs a niche. And yet, many agents I speak with are afraid to take that step because they don’t want to exclude anyone. They need every transaction they can get.

The reasons for choosing a real estate niche are many:

  • You can become the expert
  • You’ll spend less time on the road, and less money on fuel
  • You’ll work with people and/or properties you enjoy
  • You’ll have less stress
  • You’ll be able to focus your marketing efforts
  • You’ll get more referrals because you are the expert
  • Those who do focus on a real estate niche experience greater long-range success

You can use those reasons to do battle with your fear, but there’s one more weapon (fact) that might just help you win the battle once and for all…

Realize that choosing a niche does not mean excluding all others.

Just because you’re focused on a niche doesn’t mean you need to turn other buyers or sellers away. It simply means that you’re making the effort to learn all you can about the people, the homes, the neighborhood, and the special facts about your niche.

If you’ve chosen waterfront homes, you’ve learned about building and zoning regulations, water depth, flood certifications, etc. You’ve got the information those buyers and sellers need either in your head or at your fingertips.

If you’ve chosen a geographic territory, you’ve learned about public utilities, taxes, school districts, roads, and a host of other things – all of which make you the expert.

If you have a niche: When you prospect, you’ll focus on the prospects in your niche. On your website, you’ll have more information about that niche and you’ll say “Specializing in…”

But you won’t say you only serve those clients.

If you get a referral that doesn’t fit your niche, take it – but only if you want it.

The more you love what you do, the more successful you will become, so..

Tell fear to take a hike. Then choose a niche that filled with people and properties you truly enjoy.

Image courtesy of Stuart Miles at FreeDigitalPhotos.net

Filed Under: real estate prospecting, real estate self-promotion, real estate success Tagged With: real estate niche, real estate success

About Marte Cliff

Marte Cliff is a professional real estate copywriter with a past - as a real estate agent and then owner/broker. She understands the real estate business, the challenges agents face, and the wants, needs, and fears that real estate clients face. She also understands the psychology of marketing.

When not writing, Marte enjoys reading, gardening, visiting with friends and family, and spending time with her canine companions. She enjoys life in a quiet mountain valley with wildlife as her nearest neighbors.

Copyright 2015 - Marte Cliff, Copywriter | 1794 Blue Lake Road, Priest River, ID 83856 | 208-448-1479

Copyright © 2023 · News Pro Theme on Genesis Framework · WordPress · Log in