Fear can keep you from pursuing a real estate activity that can bring you boundless success.
What’s that activity? Choosing and developing a real estate niche. 
I firmly believe that anyone working in a highly populated area needs a niche. And yet, many agents I speak with are afraid to take that step because they don’t want to exclude anyone. They need every transaction they can get.
The reasons for choosing a real estate niche are many:
- You can become the expert
- You’ll spend less time on the road, and less money on fuel
- You’ll work with people and/or properties you enjoy
- You’ll have less stress
- You’ll be able to focus your marketing efforts
- You’ll get more referrals because you are the expert
- Those who do focus on a real estate niche experience greater long-range success
You can use those reasons to do battle with your fear, but there’s one more weapon (fact) that might just help you win the battle once and for all…
Realize that choosing a niche does not mean excluding all others.
Just because you’re focused on a niche doesn’t mean you need to turn other buyers or sellers away. It simply means that you’re making the effort to learn all you can about the people, the homes, the neighborhood, and the special facts about your niche.
If you’ve chosen waterfront homes, you’ve learned about building and zoning regulations, water depth, flood certifications, etc. You’ve got the information those buyers and sellers need either in your head or at your fingertips.
If you’ve chosen a geographic territory, you’ve learned about public utilities, taxes, school districts, roads, and a host of other things – all of which make you the expert.
If you have a niche: When you prospect, you’ll focus on the prospects in your niche. On your website, you’ll have more information about that niche and you’ll say “Specializing in…”
But you won’t say you only serve those clients.
If you get a referral that doesn’t fit your niche, take it – but only if you want it.
The more you love what you do, the more successful you will become, so..
Tell fear to take a hike. Then choose a niche that filled with people and properties you truly enjoy.
Image courtesy of Stuart Miles at FreeDigitalPhotos.net
