Copy By Marte

Professional Real Estate Copywriting

Real Estate Copyrighting
MENUMENU
  • Real Estate Prospecting Letters
    • Real Estate Prospecting Letters
      • Why Send Real Estate Prospecting Letters?
    • Custom Real Estate Prospecting Letters
    • Real Estate Prospecting FAQ
    • Prospecting: Why Send Multiple Letters?
    • Real estate investor prospecting letters
    • Prospecting Tips
      • Real Estate Postal Prospecting System
      • Why Drip Marketing?
    • Discount Codes for real estate prospecting letters
  • Agent Bios
    • Agent Bios
    • Real Estate Team Bios
    • bios for new real estate agents
    • real estate bio questionnaire
  • Marte's Blog
  • About Me
    • Contact Marte
    • Why Choose Copy by Marte?
    • My Bio
    • Testimonials
    • Fees
    • Samples
    • Web Copy Samples
    • Policies
  • Freebies for Real Estate Agents
  • Real Estate Copywriting FAQ
  • Real Estate Copywriting Advice
  • The value of first time buyers
  • Real Estate Blog Posts for Busy Agents
    • Real Estate Blog Posts for listing agents
  • Newsletter Opt-in
  • Real Estate Press Releases and Articles
  • Real Estate Books!
  • Your Real Estate Agent Website
  • Real Estate Property Descriptions
  • Real Estate Community Pages
You are here: Home / real estate prospecting / Email or direct mail – which should you use?

Email or direct mail – which should you use?

October 4, 2021 by Marte Cliff

If you can’t decide whether to use email or direct mail, consider this information from Bob Bly’s monthly newsletter:

Want to boost your open rates? Then test direct mail against your

emails. According to the Data & Marketing Association (DMA), up

to 90% of direct mail gets opened, compared with only 20% to 30%

of emails.

Source: Talon Newsletter, Sept. 2021, p. 2.

Instead of choosing between direct mail and email, choose both.

Email has the advantage of being inexpensive. However, much of it is deleted without being read.In email or direct mail, consistency is the key to success

Direct mail has the advantage of sicking around longer, along with the real possibility that more than one member of a household will read your message.

Just remember, whatever method you choose to reach out to prospective clients, consistency is the key to success. Sending one or two messages isn’t much better than sending nothing at all.

If you’re unsure about what to send, click here to discover how to craft a real estate prospecting letter that will build trust and attract clients.

Filed Under: real estate prospecting Tagged With: real estate prospecting letters

About Marte Cliff

Marte Cliff is a professional real estate copywriter with a past - as a real estate agent and then owner/broker. She understands the real estate business, the challenges agents face, and the wants, needs, and fears that real estate clients face. She also understands the psychology of marketing.

When not writing, Marte enjoys reading, gardening, visiting with friends and family, and spending time with her canine companions. She enjoys life in a quiet mountain valley with wildlife as her nearest neighbors.

Copyright 2015 - Marte Cliff, Copywriter | 1794 Blue Lake Road, Priest River, ID 83856 | 208-448-1479

Copyright © 2023 · News Pro Theme on Genesis Framework · WordPress · Log in