Expired Listing Letters for Land Specialists

You asked, so here they are… Expired listing letters to help you list lots and parcels of land.

These expired land listing letters are for specialists who love land and go all out with research, marketing, negotiating, and following through to closing.

The letters explain why even the best residential or commercial agent may not be the best choice for listing lots or larger parcels of land. They often don’t have the interest, so haven’t developed the expertise.

But YOU do have the interest and the expertise, because you love land.

What’s in this set of expired land listing letters?

This set of Expired Listing Letters for Land Specialists consists of 7 letters, plus a second version of letter #2, because lots and large parcels are not the same.

Each letter emphasizes your enthusiasm and your expertise in selling land.

Letter #1 is an overview of the 5 components of a successful sale: pricing, presentation, marketing, negotiation, and follow-up. It also explains a bit about presentation and marketing when it comes to land.

#2 and #2-A explain why selling land is different from selling a home or commercial building.

#3 addresses enthusiasm. We all know agents who take land listings for the wrong reasons. Maybe it’s a favor to a past client or friend. Maybe they just want to add to their inventory.

Whatever the reason, they’re not enthused. They take a photo and put the bare minimum of facts in MLS and then hope someone comes along to want it.

But YOU are different. You love land and you’re enthused about its possible uses.You’ll do the research, consider its best use, and market it with compelling descriptions.

Letter #4 is about price – and the fact that you’ll do the research and analysis before suggesting a price.

#5 covers marketing and the fact that not all land buyers are looking for the same things. That’s why you think it through, then develop marketing materials targeted to those buyers who are most likely to be interested in that specific parcel.

#6 reminds your prospects that negotiation is important, and you will assist them with it. It goes on to mention the many things that can and do go wrong between agreement and closing – and the fact that you’ll be on top of it, solving whatever problems arise.

#7 is a recap, and once again invites your prospects to call you for a no-obligation consultation.

NOTE: If land is just one of your specialties, you’ll need to alter the letters slightly to change the claim from “my specialty” to “one of my specialties.”

This set of expired land listing letters is priced at only $49, so don’t wait! Download your set, personalize the letters with your contact information, and start mailing!

You may also want…

If land is your specialty, you may also be interested in the I Have a Buyer for Land Letters.

This set of 4 letters is for use when you have a buyer and can’t find the right parcel among those listed. Priced at only $29 for 4 letters, it could be your ticket to a few extra sales this year.