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You are here: Home / Expired Listing Prospecting Letters

List expired listings with letters that offer help, advice, and solutions

The owners of expired listings don’t need another sales pitch.

They need a reason to believe the next agent will be different.

That’s why these expired listing letters don’t promise miracles. They point out what may have gone wrong, offer practical advice for getting it right, and quietly build the trust that leads homeowners to pick up the phone.

Expired listing letters offer encouragement to Disappointed home sellers

 

Written by a former successful real estate agent…

I spent nearly two decades listing and selling homes before becoming a real estate copywriter. I know what frustrated sellers and thinking after a listing expires, and I know the questions they want answered before they’ll trust another agent.

Introducing: The Expired Listing Letters

 

Starting with a free report entitled “Why Didn’t it Sell?,” this real estate letter set offers a fast and simple solution to following up with expired listings. These letters will not only keep you in touch with those whose homes you most want to list, they will show them that you are the expert they need.

When your letters point out the reasons why homes expire off the market, and what should happen with pricing, presentation, marketing, negotiation, and follow up, those disappointed homeowners will come to realize that (unlike their previous agent) you know how to get a home sold.

Your expired listing letters will offer solutions, not hype.

Instead of the loud hype, high-pressure, and empty promises they’ve heard from other agents, your expired listing letters will offer solutions. At the same time, they’ll encourage those discouraged sellers to contact you and get that house sold.

These real estate letters will also pave the path to getting the listing priced right and the home in “show-ready” condition before you offer it to the market. You’ll pity the agent who tried to market the home before the sellers eyes were opened, because you’ll have a much easier time finding a buyer.

The Expired Listing Prospecting Letter set includes:

  • The “Why Didn’t it Sell Report
  • Selling A Home in Today’s Market
  • How to Price a Home to Sell
  • Curb Appeal Creates Expectations
  • De-clutter Now!
  • Presentation Can Make or Break a Sale
  • Staging Your Home for a Quick Sale
  • Marketing to Attract Buyers, and Agents With Buyers
  • Your Agent’s Reputation Matters
  • Negotiating a Real Estate Sale
  • Preventing Escrow Fall-out
  • The Seller’s Checklist
Want to see a Sample?
Here’s letter #8 in the series…

You can use the expired listing real estate letters either in postal mail or in e-mail follow-up campaigns.

 

—————————————————
Just wanted to let you know I have one listing and two possible others from the letters I have been sending. I am now sending out the 4th. YEAH!!!

Sue, writing from Florida, and hoping her competitors don’t catch on!


What do they cost?

At $99 for all ten expired listing letters, the Special Report, and the Seller’s Checklist, if even one expired listing turns into a commission, these letters will pay for themselves many times over.

 

Get your expired listing letter set today and start mailing them tomorrow… They’ll be electronically delivered to you in Word format inside a zip file, so all you have to do is cut, paste, and customize.

 

 

 P.S. – yes, of course you can have custom-written real estate letters – for sellers or for buyers or simply to promote YOU as the agent to call in your neighborhood. Just contact me at marte@copybymarte.com

Image courtesy of graur razvan ionut at FreeDigitalPhotos.net

Please note: You are purchasing a license to use letters which are Copyright Marte Cliff. You are NOT purchasing resale rights.



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