The Real Estate Marketing Ezine Archives

If you've just joined us, or if you missed some issues, browse the links below. You just might find a tip you can use today!

Along with the ezine issues, you'll find a few Active Rain posts here as well. Which reminds me, if you're an agent and you haven't joined Active Rain, I highly recommend it. Just click here to get started.

Do come back again. This page is a new /ongoing project. I'll be adding more as time allows.

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About Those Marketing Messages

• 3 ways to get your prospecting letters opened and read
  How to stand out in the postal mailbox.
 
• Real Estate Marketing Copy - Getting Back to the Basics
  Remember this one important rule before you write a word.
 
• Are you timing your email messages for best results?
  When you mail can affect your results.
 
• You Wouldn't Plagarize on Purpose, but...
  sometimes you can do it by accident. Be especially careful with photos.
 
• What do real estate listings and homeless dogs have in common?
  Yes, they want new owners, but what else?
 
• First you need a website, and then...
  A website alone is not enough. Now you need visitors.
 
• Three Underserved Real Estate Niches to Consider ...
  If you have patience and a calm nature, one of these might be just right for you.
 
• 5 Persuasive Words to add spark to your marketing messages.

About Prospecting and Farming

• Prospecting a Geographic Territory to establish yourself as "their agent" is a bit different from sending a prospecting letter to a FSBO or an Expired Listing. Here's why.
 
• Because the winter holidays start in November and don't end until January, many agents use them as an excuse to quit marketing. What a mistake! Take advantage of other agents' inactivity to set yourself up for a profitable New Year. Here's how.
 
• How many times must a prospect notice you before he or she takes positive action? And what do you need to do to get noticed? Find the answer here.

What you must know

• Do Your Real Estate Clients Know How Important This Is? About your reputation...
 
• Do you KNOW where clients are finding you?
  If you don't know where you've been found, how will you know where to advertise?
 
• What do relocation agents need to know?
  Turn yourself into a valuable asset by having the answers to these questions.
 
• What buyers and sellers want most.
  Buyers and sellers want a lot of things, but this is first.
 
• Why you should keep an eye on your competition
  Two good reasons to watch what your competitors are doing.
 

How you present yourself does matter...

• Do You Speak Like a Professional?
  And no, I'm not suggesting you use industry jargon or try to impress with big words.
 
• Do You have rich agent habits?
  No, I'm not talking golf. Rich agents do things to promote their business that struggling agents fail to do.
 
• "Secret Agent" Isn't a good status for a real estate professional
  Here are a few non-pushy ways to make sure people know you can help them buy or sell real estate.

Staying ahead of the game...

• Does the holiday "Slow Time" have to be slow for you?
  Not if you'd rather be working.
 
• Do Your Real Estate Clients Know How Important This Is? ...
  Your clients probably have no idea, but you can tell them!
 
• Be ready for unexpected "Marketing Moments"
  Create and memorize your instant answer to "What do you do?"

Wishing you boundless prosperity,

P.S. Yes, of course I can help you with customized prospecting letters, web pages, brochures, postcards, newsletters, and agent bios - just get in touch and let me know what you need. Write me at: marte@copybymarte.com