NOW is a wonderful time to begin real estate prospecting to soon-to-be-married couples.
Why? Because according to Brides.com, “wedding season extends from late spring and continues through early fall, with weddings peaking in June and September.”
And it’s easy to appeal to them. In fact, I have a prospecting letter set designed to offer good advice and position you as the agent they need to assist them in their search for the perfect first home as a married couple. Click here to read about it, see a listing of the contents, and order your set today.
That’s fine, but how can you find those soon-to-be-married couples?
Use your website and your social media accounts.
The special report included with this prospecting letter set can be used as a “bait piece” on your website. First add a page to your site with a topic that will be of interest to couples who wish to become home buyers.
Perhaps that page could expand on the information in letter #4: Choosing as a couple. If you have an interesting story or two to tell about couples searching for homes (without names or locations, of course), add them to your blog and reference back to your static web page.
How to do it: Add a “Capture Block” asking readers if it is time for them to buy a home. Then promise the answer in return for their names and contact information.
Use your social media accounts to either present the capture block or lead readers back to your website. Keep cross linking your static page and your blog post pages to get the most possible exposure to everything you write.
By the way, that special report can be used for any buyers. The “Is now the time” questions remain the same, no matter who they are.
Read your local newspapers to find soon-to-be-married couples.
Pay attention to engagement announcements and stories about newly married couples. Do some research to get addresses and mail to them.
NOTE: Letter #1 in this set says ”With your marriage, you’re embarking on one of life’s most wonderful adventures!” If you’re writing to engaged couples, change that to “with your upcoming marriage.”
3. Visit the courthouse and look up marriage licenses.
If the wedding date is coming soon, those soon-to-be-married couples will have purchased a license.
4. Take part in home shows that attract newly married and soon-to-be-married couples.
You might not want to rent a booth all on your own, but you can partner with wedding planners, caterers, wedding gown or tuxedo shops, florists, etc.
And one more…
ASK your past clients and those in your sphere if anyone they know is about to be married and could use your assistance in finding just the right home.
A final note…
Once you have found these couples and have successfully helped them purchase a home, follow up with my “First-time-buyer staying in touch after the sale” letters.
Right after their purchase, when they’re happy, excited, and pleased with your service, is the perfect time to gently persuade them to send you their friends.