According to NAR surveys, nearly 1/3 of today’s buyers are purchasing their first home…
If you serve them, make sure they know you care about their well-being, even after the sale. It’s the best way to be their first choice when they’re ready for a move-up home. It’s also the best way to ensure that they mention your name when friends start talking about buying their own first homes. Use these first-time-buyer staying in touch letters to maintain positive contact.
More than 90% of buyers and sellers say they would use the same agent again, but only about 12 or 13% actually do.
Why the huge difference?
While there are some who get lost naturally because family and friendships win out, the truth is that if you forget them, they’ll forget you.
The solution is to stay in touch regularly. Keep sending those past clients something interesting or useful. And keep gently reminding them that you’d appreciate their referrals.
Why use special first-time-buyer staying in touch letters?
Because they’re first-time-buyers. They haven’t been homeowners before, so a few reminders of things to do will be helpful for them. Some of the reminders are serious, while some – such as the reminders to take photographs – are more fun.
These letters will help show them that you’re still looking out for their interests, even after the sale.
The first letter in this set of first-time-buyer staying in touch letters is meant to be mailed immediately after closing, along with a copy of the move-in checklist. The list is a reminder of important things to do right away, such as change the locks.
After that, you’ll find 7 follow-up letters to be mailed (or emailed) monthly, plus two versions of a winterization letter to be sent at the appropriate time. I included two versions because winterization steps are different depending upon how cold it gets in your part of the country.
Stay in touch with first-time-buyers in other ways as well…
These letters give you 9 touches, spread out over time. Do add more touches. When you have time, pick up the phone to ask how they’re doing with settling in. If they tell you about changes they’ve made in the house, stop by to admire their work. And do put them on the list to receive just listed/just sold cards and your market reports. If you write a monthly newsletter, send that too.
What’s the price for 9 letters? Only $69.
Maintaining contact with past clients can mean the difference between struggling and thriving in your real estate sales career.
Top-earning agents tell me that the majority of their clients are either repeat clients or referrals from past clients. Part of the reason past clients bring them so much business is that they do a spectacular job representing every client. The other part is that they never let their past clients forget about them.
Don’t let your clients forget about you!
To stay in touch with your sphere of influence and other buyers and sellers, use the event-themed staying in touch letters.
NOTE: These letters are also offered as part of the First Time Home Buyer Marketing Package. Learn more about the package when you click here.