You can list For Sale by Owner properties
When you approach those homeowners with the right message, and stay in contact until they’re ready, you’ll get the listings.
No, not all homeowners will list – ever – with anyone. However, correctly written For Sale by Owner Prospecting Letters will help you be that agent who is in the right place at the right time – and you’ll get the listings. And yet, few agents go after them.
You won’t have an abundance of competition when going after For Sale by Owner listings.
Many agents believe it’s a waste of time. They think those sellers have made up their minds and that’s that. In addition, some agents are convinced that all FSBO sellers want too much for their homes.
Some agents have tried and failed, and that is likely because they have approached those sellers with the wrong attitude. They’ve come across as wanting the listing instead of wanting to be helpful. Or – they’ve come across as a bit arrogant and treated the owners like they’re ignorant for trying to sell without an agent.
There IS a better way…
You can approach those FSBO sellers with an attitude that will cause them to like and trust you – and you can do it without having to write anything except your own contact information.
The For Sale by Owner Prospecting Letters
In this set of For Sale by Owner prospecting letters, you get a fast and simple solution to gaining the trust and confidence of sellers who are trying to go it on their own.
Because you will be offering helpful advice, you’ll put yourself in the perfect position to list their homes when the job becomes:
- Confusing, or
- More than they can handle.
Starting with a free report entitled “For Sale by Owner: Getting Started” this set will not only keep you in touch with those whose homes you most want to list, it will show them that you are the expert they need.
NOTE: When I originally wrote these FSBO letters, they were intended for use with an email autoresponder. However, since you might prefer to mail them to people who have called, people whose homes you’ve visited, or addresses where you’ve seen a sign, I’ve added 3 new versions of the special report: One for each of those contingencies.
AND: In order to address the current hot sellers’ market I’ve now added “Hot market” versions of each of those reports. These versions make it clear that even in a hot market, homeowners must do more than put a sign in the yard!
Follow-up letters go into more detail about the tasks that homeowners must perform…
When your for sale by owner prospecting letters point out the various tasks that need to be performed in order to effectively market a home, those homeowners will come to realize that they may not be up to the task, but that you are, and you know how to market effectively.
Instead of the loud hype, high-pressure, and empty promises they’ve heard from other agents, your for sale by owner prospecting letters will offer advice. At the same time, they’ll subtly encourage those FSBO sellers to let you take this huge job off their hands.
The initial letter gives an overview of the tasks ahead. Then subsequent letters go into more detail, such as outlining the information and documents the homeowner needs to gather. Pricing is important, so one letter suggests ways that a person without access to MLS sales statistics might determine the correct price for their home. Other letters cover photography, marketing, and negotiation. One letter cautions against letting strangers in without an appointment and being sure that children know not to open the door when they’re home alone.
Now you may be thinking they won’t need you if you give all that advice…
That would be true if the advice was detailed, but it isn’t. For the most part, the letters point out things that must be done to properly market the house while protecting their home, their equity, their family members, and their negotiating position. In fact, it should serve to show them that they’ve got a lot of work ahead.
The for sale by owner prospecting letters will position you as a caring, knowledgeable person – someone they can trust. They’ll also pave the path to getting the listing priced right, and the home in “show-ready” condition before you offer it to the market.
When those sellers decide to hand the work load to you, your job will be easier, because the sellers will understand what needs to be done.
The FSBO Prospecting Letter set includes:
|Want to see a sample?|
Here’s letter #3 in the seris.
What do for sale by owner prospecting letters cost?
The price for all fourteen letters, eight different versions of the Special Report, and the Seller’s Checklist is just $109.
Get your for sale by owner prospecting letters today and start using them immediately… They’ll be electronically delivered to you in Word format within a zip file, so all you have to do is unzip, save, and customize. (If you don’t have them within minutes after placing your order, check your junk mail folder. If they aren’t there, contact me right away.)
Please note: You are purchasing a license to use letters which are Copyright Marte Cliff. You are NOT purchasing resale rights.
Wishing you boundless prosperity,
P.S. Expand your client list even more with one or more of my other 40+ specialty real estate prospecting letter sets.
Yes, of course I can help you with customized prospecting letters – just get in touch and I’ll create one or a hundred just for you. Write me at: email@example.com
Graphic courtesy of Stuart Miles @ freedigitalphotos.net