Free Absentee Owner Prospecting Letter
Scroll down to find your free absentee owner prospecting letter, as offered on our Prospecting to Absentee Owners of Vacant Homes page. As noted on that page, this letter is one from a set of 10.
Why not just use this letter instead of a whole set?
Because sending just one letter, or even just 2 or 3 letters, is very probably a waste of time and money. You might possibly get one or two responses, if you mail a few hundred letters, but studies show that it takes from 5 to a dozen or more “touches” before most strangers will respond to your marketing efforts.
When you show up in the mailbox or email in-box as a stranger, they don’t know you and have no reason to trust you. They may toss your first letter unread, simply because you’re a stranger. By setting up a marketing campaign and mailing with regularity, you build both familiarity and trust.
Even if you’re not immediately rejected as a stranger, you may need to mail several times before your prospects even read your mail.
Because on the day your letter arrives, they might be:
- Swamped with work, with no time to read your message
- Swamped with email messages, so yours gets deleted unread
- Ill – or awaiting medical test results that have them worried
- Caring for a sick child
- In the middle of a personal crisis of some other kind
- In the middle of planning some kind of event
- Entertaining house guests
- Packing for a trip
- Out of town
- Depressed and discouraged about the chance of selling
- Inundated with similar letters (But that’s unlikely. Most agents don’t really prospect.)
In other words, they might be interested, but today is not the day. So your message goes unread.
Consistency in Real Estate Marketing Overcomes Those Problems
And yet, the vast majority of agents will stop mailing after 1 to 3 letters. (That’s good, if they happen to be your competitors!)
For best results, stay in touch just as long as it takes to get a response. My prospecting letter sets contain 5 to 10 letters each, but don’t stop there. After those are used up, keep mailing.
Send market reports, just listed/just sold cards, news of new developments in the neighborhood, etc. You can also use my “staying in touch” letters to keep building your name recognition with those prospects.
A side benefit is that even those who have no plans to sell may tell friends about you. After all, a persistent/consistent real estate agent does stand out from the crowd!
OK – here’s the sample absentee owner prospecting letter:
Dear (name of absentee owner),
Caring for a house in a distant city can be burdensome – and expensive. Unless you have good tenants who pay the rent on time, maintain the house, and keep the yard up, the bills can really mount.
Since your house at (house address) has been vacant for some time, it might be time for you to consider reversing that money flow and letting it pay you for a change.
Right now the market here in (city) is good. Buyers are ready, willing, and able to act when they find the right home.
Would you like to know more about the local market? And would you like to know the value of your house in today’s market?
I’d be happy to supply that information. Just give me a call at xxxxxx or drop me an email at xxxx.
P.S. Please don’t hesitate to call, even if you’re just considering a sale and haven’t come to a decision. Talking with me carries no obligation, and I’ll be happy to furnish a market analysis to help you make that decision.
For more professionally written real estate prospecting letters…
Visit https://copybymarte.com/prospecting-letters/. There you’ll find a wide variety of prospecting letter sets for buyers and sellers, along with letters that will keep you top of mind with future buyers and sellers.