Good Marketing Messages are Like Conversations
You want people to read your marketing messages, right?
Then let your copy be a conversation… Not a lecture, not a demand, not even a blatant advertisement.
Before you sit down to write, think about the people you want to reach. Then narrow that down to just one of them. Picture that person in your mind’s eye…
What will they be doing when they get your message? What will they be thinking / worrying / dreaming about? That’s what you want to discuss with them.
Now pretend that you’re sitting across the kitchen table from them, sharing a cup of coffee and perhaps a plate of cookies – and just talk.
The message you write will be much more natural. Your words will flow easier and you won’t be tempted to throw in any “$40 words” for emphasis. (You wouldn’t do that in person, would you?)
The best part – people will enjoy reading what you write, and they’ll respond… What could be better? (The cookies, maybe??)
