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You are here: Home / real estate marketing / Good real estate marketing messages are like conversations

Good real estate marketing messages are like conversations

July 10, 2016 by Marte Cliff

Good Marketing Messages are Like Conversations

You want people to read your marketing messages, right?

Then let your copy be a conversation… Not a lecture, not a demand, not even a blatant advertisement.

Before you sit down to write, think about the people you want to reach. Then narrow that down to just one of them. Picture that person in your mind’s eye…

What will they be doing when they get your message? What will they be thinking / worrying / dreaming about? That’s what you want to discuss with them.

Now pretend that you’re sitting across the kitchen table from them, sharing a cup of coffee and perhaps a plate of cookies – and just talk.
Pretend you're sharing coffee and cookies

The message you write will be much more natural. Your words will flow easier and you won’t be tempted to throw in any “$40 words” for emphasis. (You wouldn’t do that in person, would you?)

The best part – people will enjoy reading what you write, and they’ll respond… What could be better? (The cookies, maybe??)

Filed Under: real estate marketing, real estate word choices Tagged With: real estate best practices, real estate marketing, real estate writing

About Marte Cliff

Marte Cliff is a professional real estate copywriter with a past - as a real estate agent and then owner/broker. She understands the real estate business, the challenges agents face, and the wants, needs, and fears that real estate clients face. She also understands the psychology of marketing.

When not writing, Marte enjoys reading, gardening, visiting with friends and family, and spending time with her canine companions. She enjoys life in a quiet mountain valley with wildlife as her nearest neighbors.

Copyright 2015 - Marte Cliff, Copywriter | 1794 Blue Lake Road, Priest River, ID 83856 | 208-448-1479

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