You should – especially if it isn’t bringing you as much business as you’d like.
So go there today. Read it as if it wasn’t yours, and see if it’s giving your
visitors a reason to stay and explore – or a reason to choose you and your product or service over all others.
While you’re there, test every link. I have no idea how they get broken – but they do, and that makes you look sloppy.
Not everyone realizes that there’s a huge difference in real estate agents. Until they’ve had a noticeably good or bad experience, they think that all real estate agents, all mortgage lenders, all insurance agents, etc. do the same work and provide the same services.
That means you need to offer reasons why you are the best choice. Provide information they want – and let your agent bio reveal both your personality and the reasons why they’re going to love your service.
So today, read your web pages. See if they need some tweaking.
And if they do, get in touch. I’m a freelance copywriter specializing in helping real estate professionals dominate their local markets.
Image courtesy of punsayaporn at FreeDigitalPhotos.net
