You should read your own website carefully – especially if it isn’t bringing you as much business as you’d like.
Your website and its content are even more important now than they were a year or two ago.
Why? Because of AI.
More about that in a minute.
Take the time to read your own website. Read it as if it wasn’t yours. Be critical. If you were a prospective client, would your website give you a reason to stay and explore – or a reason to choose you and your service over all other agents? Or would it give you a reason to move on?
Here’s an important question: Does your website immediately reveal your name and the community or communities you serve? I’ve been amazed to find agent websites that did not. And isn’t that an important first question if a prospect is looking for an agent?
It really isn’t enough for you to know where you are!
Also important: is your website giving AI a reason to recommend you to prospective clients?
Your website should make you stand out among your competitors – to your human visitors AND to AI.
More and more people are skipping Google search and going straight to AI to find the goods and services they seek. It only makes sense. Google gives them mega sites where they’re welcome to search to see if what they need is in there somewhere.
AI comes back with the answer in seconds – and if it isn’t quite what you need, it keeps refining that answer.
When it comes to service providers such as real estate agents or mortgage lenders, AI offers 3 or 4 choices – then states the reason why each of them might be the best choice.
If YOU want to be one of those choices when a prospect asks AI for the best agent in your city to help with a purchase or sale in your niche, you’ll have to make an effort.
People – and AI – won’t know what exceptional service you provide unless the content in your website shows them.
Let your agent bio reveal both your personality and the reasons why they’re going to love your service. Then let your blog posts and other pages on your website demonstrate your knowledge of your niche, your expertise, and your enthusiasm for helping people achieve their goals.
Back that up with testimonials from happy past customers. And, if they’re impressive, list your sales statistics, along with certifications and awards you’ve earned.
Don’t ignore one tedious but necessary task…
While you’re on your website, test every link. If you have a good number of pages, it’s tedious, boring work. But it is important. I have no idea how links get broken – but they do, and that makes you look sloppy.
No, your own website isn’t all that counts …
When you post on social media you should follow the same guidelines: Show who you are, what you do, what you know, and how you help your clients solve their problems or achieve their goals. Individuals who might not otherwise find your website may find you there. AND when AI searches for an agent to fulfill a need, it does look at social media as well as agent websites.
So today, read your own website. See if it needs some tweaking.
And if it does, get in touch. Writing the words that help real estate agents succeed is what I do – and I’d love to do it for you!
Tech work behind the scenes can make you even more likely to be found by AI
I can’t tell you all that entails because I’m about as non-techie as they come. However, I do have an associate who is a tech expert.
Together we offer a service that works on both the words that consumers see and those that only other computers (and the techie working on your site) see.
Learn more about that at: Pulse Estate.
Image courtesy of punsayaporn at FreeDigitalPhotos.net
