When you invite prospects to contact you, do you make it easy?
This morning I came across a profile in which the agent stated that the best way to contact him was by email. But then… he didn’t provide an email address. On another site I found an “About us” page that invited visitors to call or email – but didn’t offer a phone number or email address on that page.
Oops.
But these people are not alone. I’ve visited a variety of websites with hidden contact information. Some don’t actually hide it. They add a phone number and/or an email address in some unobtrusive corner or at the bottom of the page. It’s almost always in tiny font, but if you’re determined, you’ll find it.
How many prospects are determined to reach you and only you?
(Hint – very few!)
Others include a “Contact us” tab – and then in place of information, they give you a form to fill out.
It’s my opinion that those forms must often go into some kind of black hole – because at least half the time no one ever responds. If they do, it could be days later, when I’ve either found the information I wanted or given up on the idea.
Since it feels like a waste of time, I no longer add my name and email to a “Contact us” form.
Do you fill out contact forms? Do you expect your prospects to do so?
Here’s a good rule to follow in marketing: “Never ask your prospects to do something you wouldn’t do.”
