The Holiday Listing Letters, part 2,
will help you fill your pipeline with listings
for January home buyers!
Some of the homeowners you’ve been corresponding with aren’t going to be willing to have their homes on the market before Christmas, even if selling soon is important to them.
They’ll say they simply don’t have time; can’t keep the house tidy while they’re baking, wrapping gifts, etc.; don’t want to have to vacate the house for showings when they have house guests; etc.
That’s why I wrote part 2 of the Holiday Listing Letters.
Three of these letters suggest that by being prepared, the homeowners can get their homes in front of those January home buyers who have not yet found the right home.
By getting the photos, descriptions, disclosures, and property details ready ahead of time, you’ll be able to push the button and cause their listing to “Go live” the morning of December 26.
Letter #4 explains that while the holiday buyers who would have loved their home may already be under contract by December 26, it still pays to be on the market by then.
Letter #5 is for agents whose MLS will allow a “Coming soon” entry – or allow a listing with instructions that it cannot be shown until a specific date.
This is when January home buyers who delayed the search until after the holidays will get moving. It’s also when other home sellers will just be getting started. Even if they’ve chosen an agent ahead of time, they’ll still need to complete the disclosure forms and do the prep work, and their agents will still need to hire a photographer, write the descriptions, and do the MLS data entry. It could be 2 to 4 weeks before their homes enter the market.
By that time, your clients could already be under contract.
The price? Since these letters are only good for about two months each year, they’re yours for only $17.
Can you afford to take time to write them yourself for $3.40 each?
Did you miss the original Holiday Listing Letter Set?
You’ll find it right here.