Will you experience a holiday real estate slow-down? Or will this turn out to be your best month of the year for you?
Will January 2023 be a banner month? Or will you spend the whole month trying to get started again after taking December off?
Although inflation and rising mortgage interest rates do make this year more challenging than most, the choice is still yours.
Holiday real estate will slow down only if you slow down.
And you know that many agents will do just that. If their attitude is that “Nobody wants to buy or sell real estate during the holidays,” then 
they will stop marketing and essentially stop working.
They’ll stay home and bake (or eat) cookies. They’ll go shopping. They’ll visit friends and enjoy long lunches.
Meanwhile, other agents will be saying “This is great. I have hardly any competition!” And they’ll go for it.
Remember that some buyers have only the holiday break for house shopping.
Those relocating from another city may be in town only during the holidays, while their kids are on a break from school. Will you be the one to help them find a home?
Remember that some homeowners need to sell, whether they want to or not.
And due to lack of competition, the holidays are a very good time to be on the market.
With sales slowing and homes staying on the market longer, that lack of competition could be the magic ingredient that causes your new listings to sell quickly.
Keep prospecting to avoid a real estate slow-down.
(Clink the links to find letters for each situation.)
- Reach out to military and corporate transferees.
- Mail to those who are divorcing.
- Contact executors of estates – and their attorneys.
- Offer to help homeowners who have received a notice of default.
Pay attention to expired listings and For Sale by Owner properties. After all, they’ve already signaled a desire to sell.
To give these potential sellers a gentle nudge toward listing, include my Holiday Listing Letters. Or, when it gets later in December, use Part 2 to encourage them to be on the market come January 1.
The wonderful thing is that it is entirely your choice.
If you’ve had a busy and profitable year and need some rest, you’ll welcome a real estate slow-down. And if you want to earn more in December and January to take care of those holiday bills, you can.
