Prospecting letters to
Homeowners Who Want to Sell Soon
Whether you purchase leads or capture their information from forms on your own website, you have email access to homeowners who have indicated their desire to sell soon.
So make the best of it!
Show them that you are the agent who knows how to present a home to the market for the fastest sale at the highest price.
By using this set of 12 letters that will lead them through the process.
This set not only shares what to do, it explains why each step is important.
The first letter is your initial response – thanking them for letting you know that they plan to sell soon, and alerting them to watch for helpful information in the coming days.
The next two letters deal with price, then the series goes into things to do to get the house ready to sell quickly and for the highest price.
Letter # 10 offers advice on helping your agent prepare marketing materials by sharing what you’ve loved most about the house and by gathering all the information they need to answer a buyer’s questions.
#11 gets into mindset – seeing the house as a product to sell and preparing for the negotiation process. It gives assurances that when you represent these sellers, you will help them evaluate each offer; choose which to pursue in multiple-offer situations; and negotiate to the best outcome for them.
The final letter is a warning that every buyer and seller should hear from their agent: “Don’t talk about price to friends, either in person on or social media.”
In addition to the 12 prospecting letters, your purchase includes two “Who am I?” letter templates – one for new agents and one for seasoned agents.
These give you the opportunity to tell listing prospects who you are, so they can see why you’re their best choice to bring their house to market.
How much for 12 letters, plus your BONUS template? Only $79.
When you prospect to your niche or your geographic territory, you’re hoping to capture a homeowner’s attention at the time when they’ve been considering a move. It’s hit or miss because some of those homeowners plan to stay where they are for the foreseeable future.
Homeowners who have filled out your form and indicated that they wish to sell soon have raised a hand to tell you that they’re interested. Give them plenty of attention, so you will be the one they think of when they’re ready to sign that listing.
The bonus: When you stay in touch, you may well be the only agent who does. Many send only the initial letter (if that). Some send 2 or 3. Few stick with it when they don’t get an immediate response.
The second bonus: If they pay attention to the advice in these letters, you’ll have a more trouble-free listing. The house will be ready to market.
For more prospecting letters for both sellers and buyers, click here.
Raised hand Image courtesy of Goldy at FreeDigitalPhotos.net