Why Homeowners Should Consider
Selling in 2022

(Written in April, revised September 30)

Are you prospecting to homeowners who have been watching rising home prices and waiting for them to go even higher before selling their homes? If so, there are a few reasons why these homeowners should consider selling in 2022.

Economic conditions are changing rapidly, and experts who were quoted in February as believing prices would continue to rise are now changing their minds. While few have made firm predictions that home prices will fall, they are talking about the signs indicating that it might happen this year.

Apparently it is happening in some markets now. According to Redfin, 34% of listed homes in major markets saw price reductions in July.

 I wrote “Why Homeowners Should Consider Selling in 2022” to help you encourage “on the fence” sellers to list now.

This set of 6 prospecting letters follows the experts’ lead in that it does not make firm predictions. Instead, it offers food for thought. Each letter offers reasons why prices may either level off or begin to fall.

The core of their message is that demand still overshadows supply, but buyers have begun to use a bit more caution.

Another letter points out that price increases level off when supply and demand come into balance – and gives a reason why supply is beginning to catch up despite home seller reluctance.

Your location makes a difference in whether homeowners should consider selling in 2022

It could be that your area is offering so many new, high paying jobs that prices will continue to rise. You’ll know if you study your MLS statistics. It could also be that you’re in a high-end location where the majority of buyers pay cash and thus don’t need to worry about making monthly mortgage payments.

However, if you serve middle-income citizens whose buying power will be limited by higher interest rates and the rising cost of food and fuel, you just might be seeing more price reductions this year.

So don’t push and don’t make absolute predictions, but do offer reasons why homeowners should consider selling in 2022.

These letters offer those facts, along with an invitation to call to discuss the issue.

Now is the time to stay in contact with seller prospects…

When you consistently give them good information to consider without pushing them to make an immediate decision, YOU should be the agent they’ll call when they make that decision. That’s why one letter includes your offer to send them regular market reports, and why my “thank you” letter urges you to keep them on your list to receive just listed/under contract/just sold letters.

All of these things will keep you top of mind without turning you into a pest. And at only $49 for all 6 letters, you can’t go wrong.

So order Why Homeowners Should Consider Selling in 2022 today and get busy.

You never know, some of your prospects may already be reading news reports and pondering this question. Your letters might provide that little extra push that will cause them to contact you immediately!