Prospecting Letters for
Home Sellers in a

Getting new listings when the market is hot and inventory is low can be a huge challenge.

Surveys show that the majority of sellers list with the first agent they speak with, so you somehow need to be that “first agent.”

It isn’t easy. Suddenly, your competition isn’t just established agents – it seems like everyone who can afford to take the courses and pay the dues has a real estate license.

They’re everywhere. And while some of those new agents will do an outstanding job and will go on to become top producers, others will be a detriment to their clients and to the real estate industry itself.

But your listings prospects don’t know that.

When the market is hot, some of your prospective listing clients may believe that it really doesn’t matter who they choose as a listing agent.

Some of them may even believe they don’t need an agent at all. They think they can just put a sign in the yard and the house will be sold immediately.

After all – the news says homes are selling as fast as they can come on the market.

You, as a professional, know better.

• You know that in spite of the news and in spite of the “hot” market, some listings do expire off the market unsold.
• You know that FSBO sellers typically get far less for their homes than they would have gotten had they listed them with a professional.
• You know that finding a buyer is just the beginning of the work involved in selling a home.
• You also know that more than a few transactions fail before they get to closing.

Selling a house isn’t quite as simple as professional agents make it look.

Since most homeowners don’t know that their choice of an agent is now more important than ever, it’s up to you tell them.

Here are the letters that will give them the truth.

This set of 15 letters offers 10 different reasons why a homeowner’s choice of a real estate agent matter when the market is hot.

They explain why things like pricing, marketing, reputation, communication, and cooperation are perhaps even more important in a hot market than in a normal market.

To reach more potential listing clients, mix up your mailings…

The letters range in length from 105 to 345 words, so you can mix your mailings between letters and postcards. All are, of course, suitable for email campaigns.

To the right is a screen shot showing the topics and word lengths. As you can see, some vital topics give you a choice between letter-sized and postcard-sized copy.

You can use the set on its own, or you can mix these letters in with any of your other prospecting and keeping in touch campaigns.

Please note: You are purchasing a license to use letters which are Copyright Marte Cliff. You are NOT purchasing resale rights.

Wishing you boundless prosperity,

P.S. Not the letters you need? Choose from more than 40 other sets right here.

P.P.S. Yes, of course I can help you with customized prospecting letters, web pages, brochures, postcards, newsletters, and agent bios – just get in touch and let me know what you need. Write me at: marte@copybymarte.com