Copy By Marte

Professional Real Estate Copywriting

Real Estate Copyrighting
MENUMENU
  • Real Estate Prospecting Letters
    • Real Estate Prospecting Letters
      • Why Send Real Estate Prospecting Letters?
    • Custom Real Estate Prospecting Letters
    • Real Estate Prospecting FAQ
    • Prospecting: Why Send Multiple Letters?
    • Real estate investor prospecting letters
    • Prospecting Tips
      • Real Estate Postal Prospecting System
      • Why Drip Marketing?
    • Discount Codes for real estate prospecting letters
  • Agent Bios
    • Agent Bios
    • Real Estate Team Bios
    • bios for new real estate agents
    • real estate bio questionnaire
  • Marte's Blog
  • About Me
    • Contact Marte
    • Why Choose Copy by Marte?
    • My Bio
    • Testimonials
    • Fees
    • Samples
    • Web Copy Samples
    • Policies
  • Freebies for Real Estate Agents
  • Real Estate Copywriting FAQ
  • Real Estate Copywriting Advice
  • The value of first time buyers
  • Real Estate Blog Posts for Busy Agents
    • Real Estate Blog Posts for listing agents
  • Newsletter Opt-in
  • Real Estate Press Releases and Articles
  • Real Estate Books!
  • Your Real Estate Agent Website
  • Real Estate Property Descriptions
  • Real Estate Community Pages
You are here: Home / real estate best practices / How about some good will to end the year?

How about some good will to end the year?

December 19, 2021 by Marte Cliff

This post is a partial repeat of a post I wrote back in 2016 in response to a group notice from LinkedIn entitled how about sharing good will“How to crush your competitors on social media in 30 days.”

I didn’t click through, because I didn’t want to know how to crush my competitors. I still don’t. One of my most valued friends was a fellow real estate copywriter. We helped each other any time one of us got “stuck” for the right words. Sadly, she passed away a few years ago. I still miss her.

Do any of us really need to build our business by tearing down our competitors?

I hope not. This attitude reminded me of those individuals who try to make themselves look good by pointing out someone else’s flaws.

I don’t want to know how to crush other people who are out there trying to do their best.

  • I do want to know how to reach more people who need my services.
  • I do want to know what additional services I could offer to benefit my clients.
  • I do want to keep learning more  – for my clients’ benefit as well as my own.
  • I do want to know how to keep improving my craft.

I believe there’s enough business for everyone who makes the effort.

So how about sharing good will and putting the focus on positive ways to build your business?

  • Make the effort to learn all you can – about your territory and about your niche.
  • Put your clients’ success ahead of your paycheck.
  • Become a really good listener – and listen before you advise.
  • Take some extra classes.
  • Improve your writing skills, so you can create attention-grabbing property descriptions.
  • Stay in touch with all of your past clients and let them know you value them for their friendship, not just their business.
  • Treat other agents, inspectors, appraisers, lenders, etc. with respect and kindness.
  • Return your calls, emails, and text messages in a timely fashion.
  • Network in a positive manner.
  • Do your own work – don’t rely on the agent on the other side of the transaction to take up the slack.
  • Do a little more than required now and then.
  • Prospect consistently – and always follow up with inquiries.
  • Reach out to help and guide a new agent now and then.
  • Politely terminate your relationship with buyers or sellers who are abusive or dishonest.

This has been a year of turmoil – with far too many people working to divide us and set us against each other. make a difference

Let’s not let the haters influence us. Instead, let’s give friendship, respect, and assistance to all who are just trying to do the best they can and be honorable people. Let’s spread good will instead of hate.

I know – perhaps “crush your competition” is just terminology. But words convey feelings and energy. It’s negative energy and I don’t want /can’t use any negative energy in my life.

What do you think?

 

 

Filed Under: real estate best practices Tagged With: real estate success strategies

About Marte Cliff

Marte Cliff is a professional real estate copywriter with a past - as a real estate agent and then owner/broker. She understands the real estate business, the challenges agents face, and the wants, needs, and fears that real estate clients face. She also understands the psychology of marketing.

When not writing, Marte enjoys reading, gardening, visiting with friends and family, and spending time with her canine companions. She enjoys life in a quiet mountain valley with wildlife as her nearest neighbors.

Copyright 2015 - Marte Cliff, Copywriter | 1794 Blue Lake Road, Priest River, ID 83856 | 208-448-1479

Copyright © 2023 · News Pro Theme on Genesis Framework · WordPress · Log in