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You are here: Home / real estate self-promotion / How Could Your Past Real Estate Clients Forget You?

How Could Your Past Real Estate Clients Forget You?

June 14, 2016 by Marte Cliff

How Could Your Past Real Estate Clients Forget You?

After all, they appreciated all the hard work you put in on their behalf. They even wrote you a nice note after their closing and allowed you to use it as a testimonial.

They loved you – so how could they forget you?care or neglect

Easily.

Once their home purchase or sale was completed, they had new things on their mind. The job you did is a pleasant memory, but not something they think about all the time.

Then, if years pass during which they don’t hear from you, they might even forget your name. Or they might remember your name, but not where you worked.

The next time they need a real estate agent they might remember that they’d like to use you, but not remember how to get in touch. And then they might get stuck with an agent whose service doesn’t even come close to yours.

Are YOU letting that happen to YOUR past real estate clients?

The situation is easy to prevent –Just stay in touch!

You don’t have to call them every day or write them every month. But do send them something at least quarterly. And do remind them that you appreciate their referrals.

You can use a newsletter format most of the time, but at other times a personal touch will have more impact.

For instance, you’ll make a positive impression if you send a note when you read about one of them (or their family) in the news. When I was in real estate sales I used to cut out news articles or photos and laminate them to send to clients and past clients. (Good news only of course!)

Another good practice is to clip articles from magazines or newspapers when you see something you know would interest them. Forwarding a web link is good too.

And it is OK to ask them for assistance. For instance: If you read that the company where they work is expanding, there’s nothing wrong with sending a note asking them to pass your name along to new hires who may be looking for a home.

The whole idea is to show those past clients that you remember them, and you care enough about them to notice the events in their lives.

If you’ve let some time pass since you contacted those past clients…

Use my past client letters to re-establish contact. Then, if you just don’t know what to write or don’t have time to come up with something new each month, use my event-themed staying in touch letters to make sure they’ll never forget you.

Remember them so they’ll remember you.

Image courtesy of Stuart Miles |freedigitalphotos.net

Filed Under: real estate self-promotion Tagged With: real estate success

About Marte Cliff

Marte Cliff is a professional real estate copywriter with a past - as a real estate agent and then owner/broker. She understands the real estate business, the challenges agents face, and the wants, needs, and fears that real estate clients face. She also understands the psychology of marketing.

When not writing, Marte enjoys reading, gardening, visiting with friends and family, and spending time with her canine companions. She enjoys life in a quiet mountain valley with wildlife as her nearest neighbors.

Copyright 2015 - Marte Cliff, Copywriter | 1794 Blue Lake Road, Priest River, ID 83856 | 208-448-1479

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