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You are here: Home / real estate self-promotion / How Long Since You’ve Contacted Your Past Clients?

How Long Since You’ve Contacted Your Past Clients?

June 6, 2016 by Marte Cliff

When Did You Last Contact Your Past Clients?

If you’ve been ignoring them while you worked on listings, showings and closings, now is a good time to get in touch. They may be thinking of a move, or they may know someone who is, so make sure they know how to reach you.

Since real estate sales has been listed as one of the top 10 careers that people leave, it pays for you to let them know that you’re still there. If you haven’t written since you closed on their purchase or sale, they might assume that you’ve gone off to do something else.

So use my past client letter set to re-establish contact, then begin staying in touch regularly.

In addition, write an informative newsletter, letting them know what your market has done over the last few months. If all they’ve gotten is the national news, they’ll be interested in knowing the truth about their own local market. (Or the market that is still home to their friends and family, if they’ve moved away.) If you had something funny or unusual happen while selling a home, tell them about that too.

Entertain them, so they’ll look forward to your next letter.

Meanwhile, keep prospecting.

 

Filed Under: real estate self-promotion Tagged With: real estate self promotion

About Marte Cliff

Marte Cliff is a professional real estate copywriter with a past - as a real estate agent and then owner/broker. She understands the real estate business, the challenges agents face, and the wants, needs, and fears that real estate clients face. She also understands the psychology of marketing.

When not writing, Marte enjoys reading, gardening, visiting with friends and family, and spending time with her canine companions. She enjoys life in a quiet mountain valley with wildlife as her nearest neighbors.

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