When Did You Last Contact Your Past Clients?
If you’ve been ignoring them while you worked on listings, showings and closings, now is a good time to get in touch. They may be thinking of a move, or they may know someone who is, so make sure they know how to reach you.
Since real estate sales has been listed as one of the top 10 careers that people leave, it pays for you to let them know that you’re still there. If you haven’t written since you closed on their purchase or sale, they might assume that you’ve gone off to do something else.
So use my past client letter set to re-establish contact, then begin staying in touch regularly.
In addition, write an informative newsletter, letting them know what your market has done over the last few months. If all they’ve gotten is the national news, they’ll be interested in knowing the truth about their own local market. (Or the market that is still home to their friends and family, if they’ve moved away.) If you had something funny or unusual happen while selling a home, tell them about that too.
Entertain them, so they’ll look forward to your next letter.
Meanwhile, keep prospecting.
