Copy By Marte

Professional Real Estate Copywriting

Real Estate Copyrighting
MENUMENU
  • Real Estate Prospecting Letters
    • Real Estate Prospecting Letters
      • Why Send Real Estate Prospecting Letters?
    • Custom Real Estate Prospecting Letters
    • Real Estate Prospecting FAQ
    • Prospecting: Why Send Multiple Letters?
    • Real estate investor prospecting letters
    • Prospecting Tips
      • Real Estate Postal Prospecting System
      • Why Drip Marketing?
    • Discount Codes for real estate prospecting letters
  • Agent Bios
    • Agent Bios
    • Real Estate Team Bios
    • bios for new real estate agents
    • real estate bio questionnaire
  • Marte's Blog
  • About Me
    • Contact Marte
    • Why Choose Copy by Marte?
    • My Bio
    • Testimonials
    • Fees
    • Samples
    • Web Copy Samples
    • Policies
  • Freebies for Real Estate Agents
  • Real Estate Copywriting FAQ
  • Real Estate Copywriting Advice
  • The value of first time buyers
  • Real Estate Blog Posts for Busy Agents
    • Real Estate Blog Posts for listing agents
  • Newsletter Opt-in
  • Real Estate Press Releases and Articles
  • Real Estate Books!
  • Your Real Estate Agent Website
  • Real Estate Property Descriptions
  • Real Estate Community Pages
You are here: Home / real estate prospecting / How Prospecting is Like Searching for a Mate

How Prospecting is Like Searching for a Mate

July 5, 2014 by Marte Cliff

When you’re out there in the world searching for a mate, you have to pay attention to a couple of things:

  • Your appearance
  • Your approach

No, you don’t have to look like a movie star, but you do need to wash your face, comb your hair, and put on clean, appropriate clothing. If you look like you just crawled out from under a rock, you’ll only attract other rock-dwellers.

And then… if you want someone to talk to you long enough to become interested in you, you first have to be interested in them. Walking up and saying “Hi, I’m Joe (or Josie) and I’m wonderful” just isn’t going to get you very far.

Prospecting is much the same.

First: Appearances

If you’re out knocking on doors, you need to look well-groomed and appropriately dressed.

If you’re writing a letter, you have to make it easy to read. That means:

  • Short paragraphs – never more than 7 lines
  • Blank lines between paragraphs
  • Sub-headings
  • Bullet points, such as these

    And then, sparingly, use:

  • Bold print
  • Underlines
  • ALL CAPS

Then… your approach

If you’re knocking on doors, you have to show some interest in the homeowner and offer them something in return for talking with you. Perhaps you have a market report. Perhaps you’re there to invite them to a “neighbors only” open house. Perhaps you’ll just offer to answer any questions they have about the market.

If you’re writing a letter, you also have to be interested in them first.

Always remember that your marketing copy is NOT about you. It’s always about them.

That means you must never, ever, ever begin a marketing piece with the words “I” or “We.”

Later on in your copy it will be necessary to use those words, but be stingy with them. Before you finalize your copy, do a search for the words “I,” “we,” and “you.” “You” should outnumber the combined total of “I’s” and “we’s” by 3 or 4 to one.

And of course, your entire prospecting message should show that you’re aware of issues that matter to your reader, and that you can help them either solve their problems or reach their goals.

Be specific. “I’m wonderful” doesn’t work in dating and it doesn’t work in marketing. 

 

Filed Under: real estate prospecting, real estate self-promotion Tagged With: real estate prospecting, real estate self promotion, real estate success

About Marte Cliff

Marte Cliff is a professional real estate copywriter with a past - as a real estate agent and then owner/broker. She understands the real estate business, the challenges agents face, and the wants, needs, and fears that real estate clients face. She also understands the psychology of marketing.

When not writing, Marte enjoys reading, gardening, visiting with friends and family, and spending time with her canine companions. She enjoys life in a quiet mountain valley with wildlife as her nearest neighbors.

Copyright 2015 - Marte Cliff, Copywriter | 1794 Blue Lake Road, Priest River, ID 83856 | 208-448-1479

Copyright © 2023 · News Pro Theme on Genesis Framework · WordPress · Log in