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You are here: Home / real estate prospecting / How to Capitalize on Your Competitor’s Listing

How to Capitalize on Your Competitor’s Listing

May 20, 2014 by Marte Cliff

Did a competitor just list a house in “your” territory, or a near a FSBO or Expired Listing that you’ve been going after?

Use it to your advantage.

That newly listed house gives you an extra reason to contact your prospects. It’s true that your competitor may have sent “just listed” cards, but then again… maybe not. Not all agents are that ambitious.

So write your prospects. Tell them that having another house for sale in the neighborhood will create more traffic and more interest in the neighborhood. The people who view that home might love the neighborhood, but think that house isn’t quite right for them, so it’s a good time for them to be on the market.

If you’re really ambitious, you could even offer to take them on a tour of the new listing – just so they can see how that house compares to their own.

Even if your prospects don’t want to see that new listing, make it a point to see it yourself. Your knowledge will come in handy when it’s time to do a market analysis for your own new listing.

Filed Under: real estate prospecting Tagged With: real estate prospecting

About Marte Cliff

Marte Cliff is a professional real estate copywriter with a past - as a real estate agent and then owner/broker. She understands the real estate business, the challenges agents face, and the wants, needs, and fears that real estate clients face. She also understands the psychology of marketing.

When not writing, Marte enjoys reading, gardening, visiting with friends and family, and spending time with her canine companions. She enjoys life in a quiet mountain valley with wildlife as her nearest neighbors.

Comments

  1. Nancy Laswick says

    May 29, 2014 at 7:54 am

    Some very good tips for generating interest from another agent’s listing.Thanks for sharing Marte.

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