How to Capitalize on Your Competitor’s Listing

Did a competitor just list a house in “your” territory, or a near a FSBO or Expired Listing that you’ve been going after?

Use it to your advantage.

That newly listed house gives you an extra reason to contact your prospects. It’s true that your competitor may have sent “just listed” cards, but then again… maybe not. Not all agents are that ambitious.

So write your prospects. Tell them that having another house for sale in the neighborhood will create more traffic and more interest in the neighborhood. The people who view that home might love the neighborhood, but think that house isn’t quite right for them, so it’s a good time for them to be on the market.

If you’re really ambitious, you could even offer to take them on a tour of the new listing – just so they can see how that house compares to their own.

Even if your prospects don’t want to see that new listing, make it a point to see it yourself. Your knowledge will come in handy when it’s time to do a market analysis for your own new listing.