You can’t discriminate – that’s a given. But you CAN exercise some control over who you’re working with – and you can do it without breaking any rules.
Simply choose a geographic or home style niche inhabited by the people you like most – and focus your marketing efforts on that niche.
Think about the people you know who fit the following categories, and then think about whose company you enjoy most.
- Homes on acreage often come in a wide range of quality and prices, so you could deal with both upper and lower end buyers. One trait all of them will have in common is a desire for some privacy and space. They’re apt to be animal lovers or gardeners – or possibly artists.
- Homes in upscale subdivisions will attract people who want the security of neighbors nearby. They could be people who want to ensure the quality of the neighborhood via Homeowner’s Association rules or subdivision CC&R’s.
- Modestly priced, family-oriented subdivisions attract young families with children.
- Waterfront homes attract wealthy buyers. Depending upon your locale, some of these people will be looking for a second home or vacation spot.
- Homes in older neighborhoods could be at either end of the spectrum. They could attract people looking for a first home, investors looking for rental properties, or ambitious do-it-yourselfers looking for a home to renovate.
- Turn-of-the Century homes attract those with a reverence for history and a love of old architecture.
- Condos attract busy people who don’t want to be burdened with yards to maintain. They might be busily employed or busy with volunteerism or recreation.
- Repossessions attract bargain hunters. They may be ambitious souls who want to save money by doing their own fix-up, or they may be investors looking for rental properties.
What other categories can you think of?
Choose the niche that your favorite buyers and sellers call home, then specialize.
Image courtesy of Stuart Miles |freedigitalphotos.net
