Do you sell real estate to and for millennials?
If so, you might want to consider what research tells us about this segment of our society:
Millennials (those born from 1981-2000):
–Believe relationships are more important than the
–Desire open, authentic, constant, and real-time information.
–Want to offer opinions and input on how work gets done.
–Seek mentors and leaders who will guide and appreciate
–Want to make a difference at work.
–Dislike playing political games.
–Are highly tech savvy.
–Like to save and make money.
–Are entrepreneurial inclined.
Source: Deanne DeMarco, “Generation Gaps” (Parkside Publishing,
2014), p. 25.
Brought to you courtesy of of Bob Bly’s Direct Response Letter
What does this mean to you as a real estate professional?
Here are my conclusions:
- Who you are and how you are is more important than your brokerage name
- You need to let your personality show – not be “all business” when you meet with them
- Your “about” page needs to offer more than dry facts
- You must give your honest opinions – no hedging around an issue
- You need to fill your website and/or your mailings with information they can use
- You need to respond promptly when they contact you
- You’ll have to listen to them – not just tell them “how it is.”
- You need to be prepared to communicate electronically
- The desire to save and make money is not exclusive to this age group, but you may need to seek out more information and give them in-depth advice, answering questions along the way.
What are YOUR conclusions?