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You are here: Home / real estate marketing / If you market real estate to millennials, consider this…

If you market real estate to millennials, consider this…

May 4, 2015 by Marte Cliff

Do you sell real estate to and for millennials?

If so, you might want to consider what research tells us about this segment of our society:

Millennials (those born from 1981-2000):Don't watch the clock when writing

–Believe relationships are more important than the
organization.
–Desire open, authentic, constant, and real-time information.
–Want to offer opinions and input on how work gets done.
–Seek mentors and leaders who will guide and appreciate
them
–Want to make a difference at work.
–Dislike playing political games.
–Are highly tech savvy.
–Like to save and make money.
–Are entrepreneurial inclined.

Source: Deanne DeMarco, “Generation Gaps” (Parkside Publishing,
2014), p. 25.
Brought to you courtesy of of Bob Bly’s Direct Response Letter

What does this mean to you as a real estate professional?

Here are my conclusions: 

  • Who you are and how you are is more important than your brokerage name
  • You need to let your personality show – not be “all business” when you meet with them
  • Your “about” page needs to offer more than dry facts
  • You must give your honest opinions – no hedging around an issue
  • You need to fill your website and/or your mailings with information they can use
  • You need to respond promptly when they contact you
  • You’ll have to listen to them – not just tell them “how it is.”
  • You need to be prepared to communicate electronically
  • The desire to save and make money is not exclusive to this age group, but you may need to seek out more information and give them in-depth advice, answering questions along the way.

What are YOUR conclusions? 

Filed Under: real estate marketing, Uncategorized Tagged With: real estate marketing

About Marte Cliff

Marte Cliff is a professional real estate copywriter with a past - as a real estate agent and then owner/broker. She understands the real estate business, the challenges agents face, and the wants, needs, and fears that real estate clients face. She also understands the psychology of marketing.

When not writing, Marte enjoys reading, gardening, visiting with friends and family, and spending time with her canine companions. She enjoys life in a quiet mountain valley with wildlife as her nearest neighbors.

Copyright 2015 - Marte Cliff, Copywriter | 1794 Blue Lake Road, Priest River, ID 83856 | 208-448-1479

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