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You are here: Home / real estate marketing / In an electronic world, the personal touch stands out

In an electronic world, the personal touch stands out

February 10, 2016 by Marte Cliff

How often do you receive an actual hand-written letter?

I used to get one twice a year – from an elderly aunt who passed away last year. I hand-wrote letters back to her, because it only seemed like the right thing to do. It would have been easier to type a letter, but that would have seemed rude.

Now, everyone I know sends an email or picks up the phone. I live where there is no cell signal, so fortunately I don’t have to try to decipher text messages.

How often do you receive a hand-written thank you note?thank you note

Never? Hardly ever?

Exactly.

Sometimes a business will send a thank you note – pre-printed, of course. Sometimes even the signature is printed. The only personal mail I’ve received from a business in the past year was when my dog passed away. Everyone in the Vet clinic wrote a short note on their sympathy card. And yes, I was both touched and impressed.

Because they are so rare, hand-written notes to prospects, clients, past clients, vendors, and anyone else you can think of will make you stand out from your competitors.

It just isn’t done. No one has time – or rather, no one takes time. And isn’t that silly? We all do have time to do something that takes 5 minutes or less.

Tom Hopkins, in his book on how to list and sell real estate, recommends sending 5 thank you notes every day. He says to send them to everyone who lets you do a listing presentation or allows you to show them a home. Send them to Title insurance people, to lenders, and to appraisers. Send them to the grocery store manager who hires friendly employees to brighten your day.

Many top real estate agents, Chris Ann Cleland, agree She wrote a stirring blog post on the subjectRead it and see why she believes her notes are such an important part of marketing.

Filed Under: real estate marketing, real estate self-promotion, real estate success Tagged With: real estate marketing, real estate self promotion, real estate success

About Marte Cliff

Marte Cliff is a professional real estate copywriter with a past - as a real estate agent and then owner/broker. She understands the real estate business, the challenges agents face, and the wants, needs, and fears that real estate clients face. She also understands the psychology of marketing.

When not writing, Marte enjoys reading, gardening, visiting with friends and family, and spending time with her canine companions. She enjoys life in a quiet mountain valley with wildlife as her nearest neighbors.

Copyright 2015 - Marte Cliff, Copywriter | 1794 Blue Lake Road, Priest River, ID 83856 | 208-448-1479

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