Copy By Marte

Professional Real Estate Copywriting

Real Estate Copyrighting
MENUMENU
  • Real Estate Prospecting Letters
    • Real Estate Prospecting Letters
      • Why Send Real Estate Prospecting Letters?
    • Custom Real Estate Prospecting Letters
    • Real Estate Prospecting FAQ
    • Prospecting: Why Send Multiple Letters?
    • Real estate investor prospecting letters
    • Prospecting Tips
      • Real Estate Postal Prospecting System
      • Why Drip Marketing?
    • Discount Codes for real estate prospecting letters
  • Agent Bios
    • Agent Bios
    • Real Estate Team Bios
    • bios for new real estate agents
    • real estate bio questionnaire
  • Marte's Blog
  • About Me
    • Contact Marte
    • Why Choose Copy by Marte?
    • My Bio
    • Testimonials
    • Fees
    • Samples
    • Web Copy Samples
    • Policies
  • Freebies for Real Estate Agents
  • Real Estate Copywriting FAQ
  • Real Estate Copywriting Advice
  • The value of first time buyers
  • Real Estate Blog Posts for Busy Agents
    • Real Estate Blog Posts for listing agents
  • Newsletter Opt-in
  • Real Estate Press Releases and Articles
  • Real Estate Books!
  • Your Real Estate Agent Website
  • Real Estate Property Descriptions
  • Real Estate Community Pages
You are here: Home / real estate success / Is that caller a real estate buyer – or a spy?

Is that caller a real estate buyer – or a spy?

June 26, 2014 by Marte Cliff

When you answer an inquiry about one of your listings, how do you know who the caller really is?

You don’t.

That caller could be a potential seller, wanting to see how you handle inquiries.

He or she could be another agent, wanting to see if they can learn anything you might tell a potential buyer, but won’t tell them.

AND – it could be a spy for your seller.

A few years ago some folks I knew had their property listed with a team that was billed as “Top Agents” in their small town. It was an unusual property, so they didn’t expect hoards of people, but they expected to get at least some showings. They also expected to hear from their agents now and then, but that’s another story.

Finally, curious about what was going on, they called a sister-in-law who lived out of state and asked her to be their spy.

They gave her the link to their MLS listing and she called the listing agent to inquire.

Imagine her surprise when the agent said “Oh, you probably wouldn’t be happy with that listing. Now THIS one might suit you well…”

Now I know you wouldn’t do anything so underhanded, but you might be too quick to suggest looking at a variety of homes.

So take your time, answer all the questions about the subject property. Then, only if the caller indicates that it won’t do, start questioning them and trying to match their needs with other listings.

Filed Under: real estate success Tagged With: real estate best practices

About Marte Cliff

Marte Cliff is a professional real estate copywriter with a past - as a real estate agent and then owner/broker. She understands the real estate business, the challenges agents face, and the wants, needs, and fears that real estate clients face. She also understands the psychology of marketing.

When not writing, Marte enjoys reading, gardening, visiting with friends and family, and spending time with her canine companions. She enjoys life in a quiet mountain valley with wildlife as her nearest neighbors.

Copyright 2015 - Marte Cliff, Copywriter | 1794 Blue Lake Road, Priest River, ID 83856 | 208-448-1479

Copyright © 2023 · News Pro Theme on Genesis Framework · WordPress · Log in