Is your real estate marketing copy missing its mark?
If you’ve been struggling to write good copy for your business, there may be a very good reason. In fact, there are so many reasons that I write about it all the time on my Active Rain blog.
Here are just a few of those posts…
“Excessive Adjectives – too Much of a Good Thing.”
Blame Your English Teacher
Blame Your Mom
Blame Fear of breaking the law
You aren’t addressing your prospects’ concerns”
Now that you have a better idea of where to place the blame, you can start to do something about it.
That starts with taking the time to write. No good copy is written in an instant.
Begin with getting it all out on paper, then sort, re-arrange, and delete anything that doesn’t add to your main topic.
Next, tighten it up. That means getting rid of “fluff” and extra words that serve no purpose except to fill space. Most of us have some word that sneaks in all the time – words like Just or there. Next, replace long words with short ones and long sentences with short ones. Your goal is to make it easy to read and understand.
Eliminate any words that any person in your target audience might not understand. Even if you use terms like “experiential,” “protracted,” and “tertiary” in real life – get them out of your copy.
The rule of thumb: write as if everyone in your audience had a 7th grade reading level.
Then proofread a few times. Be on the lookout for typos, misspelled words, and mis-used words. Nothing can make you look incompetent faster than sentences such as “I can here you” or “When it’s time to list you’re house…”
If you’re a little unsure about grammar, check out this group of posts. And for more about writing marketing copy, click here.
After you’ve considered the words, consider the look…
If your copy is hard to read, no one will read it.
Read this post, then ask yourself if YOUR copy is easy to read.
Finally – if you can’t overcome the reasons why or don’t have the time or desire to write effective marketing copy, get in touch.
Writing to help you succeed is what I do.
Graphic courtesy of Sira Anamwong @ freedigitalphotos.net