Kick-start your real estate business in your new city!
Aside from the fact that you have experience and know-how in writing offers, marketing homes, negotiating, and getting your clients from an accepted offer all the way to closing – moving to a new city is much like starting over in your real estate career.
Because without clients, your skills can’t help you much.
So use your past clients to jump-start your success.
You can begin prospecting immediately, and you should. But you don’t have to wait for your new prospecting letters and other marketing activities to put you in contact with prospects.
Instead, enlist a little help from the people who already know and love you – your past clients and those in your sphere of influence.
Use my new letter set to enlist their help…
You’re right – you’re an agent relocating to a new city – and they don’t live there.
- They may be planning to move there.
- They may also have friends who are planning a move
- They may know people who are already living in your new location
This is especially true if your new home is in a resort area, or a city that has a major employer hiring new people. But it can happen anywhere. I was once able to send a referral to a copywriting client in Texas, because the son of one of our local grocery store checkers was moving there.
Sometimes …it really is a small world.
Don’t know how to write? I’ve done it for you.
As a former real estate agent and broker (for 19 years) I know how frustrating it can be to come up with a just-right letter, especially when you’re thinking about a dozen other things. I know how easy it is to think “I’ll get to that later” and then think the same thing the next day, and the next.
And I know that the longer you put off marketing, the easier it is to forget it entirely. That won’t help you at all, so go ahead and get your letters today.
It’s a short series – only four letters. However, I’ve included thoughts on how you can continue to stay in touch after you’ve sent all 4.
How much? Only $34 for all 4, so you really can’t go wrong.
You probably have all those email addresses…
So use them! Send the first letter to let your past clients and members of your sphere of influence know that you’re leaving and where you’re going.
Those who have counted on you for years will be upset at your leaving, so the first letter also includes a recommendation for someone you trust to help them after you’ve left.
At that point, don’t be shocked if someone writes or calls to tell you that a friend or family member lives in your destination city. After all, people do love to share such news.
But just in case they don’t think of it, your next 3 letters will remind them to think about it.
After sending the series, do continue to stay in touch, even it it’s quarterly.
People are constantly moving, so make sure that when people hear of someone moving to your new city, they’ll think to mention you. I’ve included suggestions for what to send in the Thank You note included with this set.
There IS a second reason to stay in touch…
Every now and then I hear about an agent relocating to a new city, staying a year or two, then moving back “home.” Should you decide to do so, you’ll be glad you still have your contacts.
When you’re ready to begin prospecting in your new city…
As soon as you decide on a geographic area or niche to pursue, check out the 40+ prospecting letters available here. There’s something for almost every niche. And… if you don’t find what you need, get in touch. Every new set I add is the result of an agent saying “I need letters to…”