Marketing is not an expense, it’s a necessity. Without it, you might as well pack up and go home.
And yet, agents tell me: “I’ll start marketing as soon as I have a couple of closings and can afford it.”
That USED to work – at least marginally. Years ago, the agency and the brokers did all the marketing. Agents needed only to show up for floor time regularly and something would eventually happen. Those who kept involved with their sphere of influence and became known in the community did better, but no one HAD to market their own services in order to get at least a few clients.
It doesn’t work any more. Now agents need their own web sites, their own lists, and their own autoresponders to stay in touch with potential clients. For optimum success, they also need to blog.
But there is good news...
When money is tight it means agents have time on their hands, and they can use that time in place of money to begin building a business.
My e-book, “107 Ways to Build Your Real Estate Career on a Tiny Budget” will give you low-cost and no-cost ways to do just that. In fact, more than 90 of the activities listed cost nothing more than the fuel for your vehicle when it’s time to get out and meet people.
Is the book free? No, but it’s only $9.99. And you WILL find useful freebies at: http://www.promotemyrealestatecareer.com
Image courtesy of renjith krishnan / FreeDigitalPhotos.net
