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You are here: Home / mortgage lender prospecting / Mortgage Lenders – Want More Business? Prospect!

Mortgage Lenders – Want More Business? Prospect!

July 17, 2016 by Marte Cliff

Mortgage Lenders – Want More Business? Prospect!

Why do most mortgage lenders rely on newspaper ads, rate flyers, and rate emails to agents to generate new business?

Why don’t they reach out to agents and FSBO sellers? Why don’t they stay in contact with past clients?

Could it be because “That’s the way it’s always been done?”networking works

2016 is a year with new challenges. How about dumping the way it’s always been done and begin a pro-active marketing plan?

How about this year, instead of just quoting rates, talk about your service? Back when I was a broker, the lender who would stay in touch and keep me in the loop was the one I chose.

The one who refused to answer my calls and instead called the buyer to tell them to “Keep your &*^ agent off my back” never got another referral from me!

Most agents want to work with a lender who:

  • Has plenty of loan programs to choose from and will help their buyers find the best fit
  • Is prompt in returning calls
  • Is willing to answer questions – even without an immediate pay-back
  • Will call when there’s a problem to be solved
  • Treats both the buyers and their agents with politeness and respect
  • Meets closing dates

So why not create a network of agents who know that YOU are that lender?

While you’re at it, why not reach out to FSBO sellers? They need your help and expertise, and if you give it willingly, the word-of-mouth advertising you’ll get will be golden.

I’m about to start on several sets of letters for Mortgage Lenders. For now, there are only two:

The Interest Rate Buy-down letters (Do your agents know how much this could save their sellers?)

The Lender to FSBO Prospecting letters. 

If you don’t know how to get those names and addresses, check into Cole Realty Resource’s new program. It is simply amazing. Watch this short video and see. (If you like it and buy it, tell them Marte Cliff sent you and you’ll get a discount.)

OK – Go grab some new buyers!

Image courtesy of sheelamohan at FreeDigitalPhotos.net

Filed Under: mortgage lender prospecting Tagged With: mortgage lender prospecting

About Marte Cliff

Marte Cliff is a professional real estate copywriter with a past - as a real estate agent and then owner/broker. She understands the real estate business, the challenges agents face, and the wants, needs, and fears that real estate clients face. She also understands the psychology of marketing.

When not writing, Marte enjoys reading, gardening, visiting with friends and family, and spending time with her canine companions. She enjoys life in a quiet mountain valley with wildlife as her nearest neighbors.

Copyright 2015 - Marte Cliff, Copywriter | 1794 Blue Lake Road, Priest River, ID 83856 | 208-448-1479

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