Mortgage Lenders – Want More Business? Prospect!
Why do most mortgage lenders rely on newspaper ads, rate flyers, and rate emails to agents to generate new business?
Why don’t they reach out to agents and FSBO sellers? Why don’t they stay in contact with past clients?
Could it be because “That’s the way it’s always been done?”
2016 is a year with new challenges. How about dumping the way it’s always been done and begin a pro-active marketing plan?
How about this year, instead of just quoting rates, talk about your service? Back when I was a broker, the lender who would stay in touch and keep me in the loop was the one I chose.
The one who refused to answer my calls and instead called the buyer to tell them to “Keep your &*^ agent off my back” never got another referral from me!
Most agents want to work with a lender who:
- Has plenty of loan programs to choose from and will help their buyers find the best fit
- Is prompt in returning calls
- Is willing to answer questions – even without an immediate pay-back
- Will call when there’s a problem to be solved
- Treats both the buyers and their agents with politeness and respect
- Meets closing dates
So why not create a network of agents who know that YOU are that lender?
While you’re at it, why not reach out to FSBO sellers? They need your help and expertise, and if you give it willingly, the word-of-mouth advertising you’ll get will be golden.
I’m about to start on several sets of letters for Mortgage Lenders. For now, there are only two:
The Interest Rate Buy-down letters (Do your agents know how much this could save their sellers?)
If you don’t know how to get those names and addresses, check into Cole Realty Resource’s new program. It is simply amazing. Watch this short video and see. (If you like it and buy it, tell them Marte Cliff sent you and you’ll get a discount.)
OK – Go grab some new buyers!
Image courtesy of sheelamohan at FreeDigitalPhotos.net