Two days ago we discussed handing out your cards everywhere you go, so everyone you know is aware that you are a real estate professional.
Now let’s talk about expanding your network – and getting to know more people
I really believe it’s beneficial for an agent to develop a geographic territory – a place where he or she can learn everything there is to know about the neighborhood and can eventually become the “go-to” agent who is recognized as the expert in the community.
How can you do that? By being visible both in print and in person. My set of Geographic Territory Prospecting Letters is a good place to start – but you need to follow that up with being seen in person.
- Go knock on doors and introduce yourself.
- Give neighbors a personal invitation to your open houses.
- Be SURE to send just listed and just sold cards
- Consider sending “under contract” cards
- Attend neighborhood yard sales
- Go to HOA and community meetings
- Attend the kids’ sports events
- Get invited to a Tupperware party
- Drink coffee at the neighborhood coffee shop
- Attend city meetings that affect “your” neighborhood
- Introduce yourself to the school secretary and ask for a calendar of events
- Take part in community fund raising events
In other words, be as visible as you can.
Show that you’re interested in getting to know those people – not merely in earning your living from them.