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You are here: Home / real estate marketing / Pre-loading your autoresponder messages – watch the timing!

Pre-loading your autoresponder messages – watch the timing!

September 1, 2014 by Marte Cliff

Yesterday’s email contained two very strange messages for August 31…

The first one shouted that I had better be getting my air conditioning unit in shape for the coming summer.

Well – OK. But I don’t live in Australia. Summer is not coming – it’s going. In fact, short days and cool temperatures are telling us that fall is nearly here – and soon it will be time for the snow to fall.

The second one admitted that summer is not on its way, but it jumped the gun just a bit.

That one said “Happy Halloween!”

I definitely believe in getting your messages written and loaded into an autoresponder, but do take care to make sure that season-specific messages get sent in the correct season. Otherwise, you’re left looking just a bit silly. Anyone reading them either knows you didn’t send that today – or think’s you’re a few bricks short of a load.

So be careful. Sometimes timing is everything. 

Filed Under: real estate marketing, real estate self-promotion Tagged With: real estate marketing, real estate self promotion

About Marte Cliff

Marte Cliff is a professional real estate copywriter with a past - as a real estate agent and then owner/broker. She understands the real estate business, the challenges agents face, and the wants, needs, and fears that real estate clients face. She also understands the psychology of marketing.

When not writing, Marte enjoys reading, gardening, visiting with friends and family, and spending time with her canine companions. She enjoys life in a quiet mountain valley with wildlife as her nearest neighbors.

Comments

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