Sample Real Estate Prospecting Letter to Absentee Owners
Please feel free to use this letter in your own marketing. But remember that just one letter will rarely get the results you hope for. That's why this letter is part of a set.
Studies show that it takes from 5 to a dozen or more "touches" before strangers will respond to your marketing efforts. For best results, and to stay in touch just as long as it takes to get results, do send more than just the letters I supply.
Add market reports, news of a home listed or sold in the neighborhood, news of new developments in the neighborhood, etc. You can also use my "staying in touch" letters to keep building your name recognition with those prospects.
OK - here's the sample:
Dear (name of absentee owner),
Caring for a house in a distant city can be burdensome - and expensive. Unless you have good tenants who pay the rent on time, maintain the house, and keep the yard up, the bills can really mount.
Since your house at (house address) has been vacant for some time, it might be time for you to consider reversing that money flow and letting it pay you for a change.
Right now the market here in (city) is good. Buyers are ready, willing, and able to act when they find the right home.
Would you like to know more about the local market? And would you like to know the value of your house in today's market?
I'd be happy to supply that information. Just give me a call at xxxxxx or drop me an email at xxxx.
P.S. Please don't hesitate to call, even if you're just considering a sale and haven't come to a decision. Talking with me carries no obligation, and I'll be happy to furnish a market analysis to help you make that decision.
Wishing you boundless prosperity,
P.S. Ned other letters as well? Choose from more than 40 other sets right here.
P.P.S. Yes, of course I can help you with customized prospecting letters, web pages, brochures, postcards, newsletters, and agent bios - just get in touch and let me know what you need. Write me at: email@example.com
Marte Cliff, Copywriter |1794 Blue Lake Road, Priest River, ID 83856 |208-448-1479