List more houses in probate with attorney referrals…
Probate attorney prospecting letters capture their attention and gain their referrals.
Probate attorneys are in a position to direct their clients to real estate professionals when there’s real estate to be sold. Naturally, they want to send them to an agent who will cooperate and work with them for the benefit of those clients.
And that’s what this set of 7 Probate Attorney Prospecting Letters demonstrate.
They point out that you…
- Have knowledge of the probate process and will help keep clients on track with court deadlines.
- Will provide an accurate market analysis for pricing.
- Are patient, compassionate, and understanding.
- Are accessible and willing to answer clients’ questions.
- Are willing to assist with organizing clean-up, fix-up, estate sales, etc. when clients are unable to handle it themselves.
- Have a good marketing plan to get the house sold for the highest dollar.
Most attorneys already have a go-to agent or two, so…
These probate attorney prospecting letters offer a complimentary market analysis as a way of getting your foot in the door. Perhaps they’d like a second opinion on a house currently in probate – or they’d like to see a sample of your analysis skills before they would consider you.
They also remind attorneys that things do change, so they might be very glad to have a back-up agent ready to step in. And of course you’ll be very glad to fill that role.
Toot your own horn a bit…
If you’ve worked with other probate attorneys and have a testimonial or two, include those with your first letter. Include testimonials from satisfied clients with one or two of the others. And, if you have impressive statistics with regard to days on the market or list to sell prices, include them with your testimonials.
Two of these letters are postcard-sized…
One is purely an offer to be the attorney’s back-up agent on call in the event that his or her regular agent isn’t available. The other is a reminder of your patience and compassion in dealing with clients who are grieving.
I do recommend using these two messages on oversized postcards. They may not have taken the time to read your letters, but they (or their secretary) will at least have to notice your offer when its on a postcard.
Get on the telephone!
After you’ve sent 3 or 4 letters, pick up the phone and attempt to speak with the attorney – or at least his or her secretary or assistant. Reference the letters and ask if they have questions about your service, your experience, your marketing, etc.
If they seem open to chatting with you, do ask questions about their practice and do promote yourself a bit.
How much for 7 probate attorney prospecting letters that could open the door to ongoing referrals from attorneys across your marketing area? Only $54.
Follow up …
Once you establish a relationship with attorneys, they are a wonderful source of leads and referrals. However, establishing that relationship isn’t easy.
Attorneys have “gatekeepers” who screen calls and letters, so you’ll need to be persistent. Assume that a secretary may read your letter before deciding if it will be passed on to the attorney. Keep that in mind when you call – you may want to chat with that secretary first.
Contact those estate executors too!
Some estate executors will look for an agent even before they contact an attorney. Some will speak with an attorney but not ask about an agent. And, some will talk with you but not be ready to move forward right away.
For those situations, use one or more of my other prospecting letter sets:
Remember that this is not a time to be aggressive or to try to convey a sense of urgency. It’s a time to be low-key, while staying in front of your prospects.
Each letter is an offer of assistance – and an “I’m here when you need me” message. Just click the links to learn more about each set.
This is the original set, with letters to executors and postcards to probate attorneys.It also includes two letters to send to attorneys regarding a specific house.
Six postcards to executors, presented in a variety of formats.
This set offers advice – use it to stay in touch with those who aren’t yet sure about whether to sell. Want to see a sample? Here’s letter #7