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You are here: Home / real estate marketing / Promote Yourself by Promoting Your Community

Promote Yourself by Promoting Your Community

October 12, 2014 by Marte Cliff

Why do people visit your website?

Is it because:

  • They’re trying to choose a community and want to know which will best suit them?
  • They’re looking for the perfect home in the community they’ve already chosen?
  • They’re thinking of listing and want to take a look at their competition.

be the agent who knows most about the community
Different people have different reasons, but whatever their reason, when they do arrive it’s your opportunity to show them that YOU are the agent they need.

Because it is a valuable opportunity, I believe your home page should give them an incentive to learn more about you and what you can do for them. In other words, it shouldn’t be ALL about a home search or ALL about the reasons to choose that community.

Why then, do I say you can promote yourself by promoting your community?

Because when you do it correctly, everything you do to promote the community will lead people directly back to you and your services.

How can you go about it?

By adding community pages to your site and by consistently blogging about the community.

Do you have to have your own website to benefit?

No, not really. While I do believe every agent should have his or her own website, you can blog on Active Rain and lead people to your profile. Then link to those posts from your groups on LinkedIn and other social media sites.

The possibilities for promoting yourself while you promote the community are endless.

Post your market reports. Post news about neighborhoods, subdivisions, celebrations, community events, schools, restaurants, parks, playgrounds, volunteer organizations, and anything else that catches your attention. And of course, blog about your listings and your sales.

Always remember to use good SEO practices, and before long people searching for information about your community will find you “everywhere” on the Internet.

And then… they’ll start thinking of you as the community expert.

Filed Under: real estate marketing, real estate self-promotion Tagged With: real estate marketing, real estate self promotion

About Marte Cliff

Marte Cliff is a professional real estate copywriter with a past - as a real estate agent and then owner/broker. She understands the real estate business, the challenges agents face, and the wants, needs, and fears that real estate clients face. She also understands the psychology of marketing.

When not writing, Marte enjoys reading, gardening, visiting with friends and family, and spending time with her canine companions. She enjoys life in a quiet mountain valley with wildlife as her nearest neighbors.

Copyright 2015 - Marte Cliff, Copywriter | 1794 Blue Lake Road, Priest River, ID 83856 | 208-448-1479

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