Is now a good time to pursue new construction home buyers?
Yes, because there is still a shortage of homes on the market. And no wonder. If a homeowner has a house with a 3% mortgage, why would he or she want to move and be subject to a rate twice that high?
Most would not, unless they have a compelling reason to do so. Therefore, inventory levels remain low.
That makes new construction a good choice for many home buyers.
And, too often, those new construction home buyers “don’t know what they don’t know.”
- They don’t realize the importance of having a buyer’s agent.
- They mistakenly think that the builders’ representative is all they need to complete a successful new home purchase.
They’re correct in one way – the purchase will be likely be successful for the builder!
- Some also mistakenly believe that buying without the services of a buyer’s agent will save them money. After all, they reason, there will be no real estate commissions.
You can gain new construction home buyers when you share the facts.
In other words, when you let them know what they don’t know.
My 9-letter “New Construction for Buyers” letter set will show them what they don’t know – and why they need you to protect their interests.
A builder’s representative, after all, is paid to ensure that the builder makes the most possible profit. That’s his or her job. Unfortunately, some new construction home buyers don’t know that. They think the representative is there to help them get what they want at the lowest price.
The 9 letters in this set will take your prospects through the procedure, step by step, from the moment they enter a model home through final negotiations and closing.
How can you reach new construction home buyers?
Your website, combined with your social media sites, is probably the best route. Create a capture box with an invitation such as “Learn what you need to know before purchasing new construction.” Use it to capture names and email addresses. Ask for their phone numbers, but don’t demand it, because some might decline to opt-in if you do.
Have your auto-responder send letter #1 immediately upon opt-in, and follow that with letter #2 the next day. Then send the rest 4 to 6 days apart. I’ve included more instructions in the Thank You letter that comes with the set.
You’ll find an alternative Letter #1 to send to buyers you have spoken with. As always, your letters may be sent either by postal mail or email.
Next, use snippets from these letters to entice your social media followers to opt in. Invite them back to your site to learn more about why they want this information.
Be sure to add all of your contact information to each letter, and react quickly when someone reaches out!
Click here to read more, and order your New Construction Home Buyers prospecting letter set today!
One more way to find new construction buyers…
ASK: Ask your past clients and those in your sphere if they know anyone who is contemplating the purchase of a newly built home. Like prospective buyers, those folks might not know how important a buyer’s agent is when purchasing new construction. So they might not think to tell their friends to contact you.
If you love representing buyers…
You might also consider prospecting to newlyweds and those who are about to be married. If that sounds like fun, read this post to learn how to find and entice them!