Prospecting to list homes in adult living communities
Do you have one or more adult living communities in your real estate territory? If so, isn’t it time to see if some of those residents are ready to make a move?
Why would residents want to leave their adult living communities?
Plenty of reasons come to mind.
Residents might want to move because:
They realized that they don’t really enjoy being surrounded by people their own age. They miss the age diversity of living in a neighborhood with growing families.
They like living in an adult community, but they chose the wrong one – or it changed over time. Now the other residents are more interested in playing cards than playing tennis – or the other way around. And, the community might no longer offer activities that interest them.
They made the initial purchase while still working. Now they’ve retired and looking for something to do with their days. They might want to move somewhere that they can grow a garden, breed dogs, or park a rowboat 100 yards from their back door.
Or – now that they’re retired, living in that community simply costs too much.
Some residents might want to move to a completely different city – one with a different climate or one where beloved children or grandchildren reside.
And maybe they’re just tired of being tied to a house at all. They may want to trade the house for a motor home and begin seeing the country.
If you want more listings, it’s time to remind those adult living community residents why they might want to sell.
This set of 7 Adult Living Community Prospecting Letters suggests all those situations as reasons why the person reading your letter might want to make a move.
Each letter also notes that they probably won’t want to make a decision without knowing the value of their home, and you’ll be happy to supply that information.
Letter #7 reminds them that yes, they really do need an agent in order to learn their home’s true value – and gives the reason why.
Do these letters touch on ill health or a need to move to a care facility?
No They do not. Seniors who are in that position know they need to move. They don’t need an agent to remind them.
Listings are apt to remain tight for the next several months, so don’t wait!
Get your copy of the adult living community prospecting letters and go to work establishing yourself as the only agent to choose when those residents decide to make a move.
At only $49 for all 7 letters, you can’t go wrong.
What about senior citizens who don’t live in an adult community?
We’ve got you covered. Our Senior Relocation letters don’t mention a thing about where they’re living right now. Instead, they just paint word pictures of how much more fun those seniors might be having if they changed residences.
In addition to standing alone, this set can be an add-on extension to the adult community letters – giving you more ways to stay in touch and stay remembered!