Homeowners who offer their homes For Sale by Owner have told you one important thing: They want to sell. That’s why prospecting to for sale by owners is worth your time.

For some reason they want to try it on their own.

• It could be that they’ve had a bad experience with an inferior agent.
• It could be that they think they can put more money in their own pockets if they do it themselves.
• It could be that they’re sure they can do it just as well as any agent.

Some of them will never be convinced to list – with you or anyone else. But some of them will list – and if you’re in constant communication with them, offering good advice, you’ll be their agent of choice.

My original FSBO letter set includes:

• The “For Sale by Owner: Getting Started” report
• 11 letters, ready to customize
• The Seller’s Checklist

These letters all offer helpful advice, while demonstrating that selling a home is WORK.

A recent addition to the mix is the “Why Homeowners Need an Agent” set.

Instead of offering how-to advice, this set outlines the things that agents can do and homeowners either can’t do or will find difficult to do.

Follow the links to learn more and see a sample from the original set…

One more thought…

Those would-be sellers who visit your site but haven’t taken any action may be just thinking about listing. If they took advantage of a “What is my home worth” link, they may also be thinking of trying to sell the home themselves.

If you’re not getting any response from them, try the “Seller Advice Letters,” also known as the “Prospecting to Future Home Sellers” letters. Read all about that set right here.

Ready to browse some more? Go back to the prospecting letters page…