Prospecting letters to homeowners who need to move immediately.
Members of the military and employees who are “moving up” in corporations are sometimes transferred to other 
cities – or even other countries. And sometimes those transfers happen quickly, causing these homeowners to need to move quickly.
That means they don’t always have time to get their houses ready for sale before it’s time to go. It quite often means they can’t stay until the house is sold and closed.
Leaving while the house isn’t yet ready or isn’t yet sold can lead to stress and uncertainty. That is, unless they have someone they can trust to step in and handle the details they had to leave undone.
Military and corporate transferees aren’t the only ones who may need to move immediately…
There are other reasons, so the first letter touches on those reasons while promising that you’ll “go the extra mile” for all your clients.
If you’re willing to make an extra effort for them, use these letters for prospecting to homeowners who need to move immediately!
This set of real estate listing letters outlines the extra services you will provide. For instance, in letter #2 you offer to orchestrate and oversee such things as packing, cleaning, and staging.
Subsequent letters show how you can make selling less stressful for them by:
- Providing net sheets to accompany every offer, then meeting electronically to go over the details
- Helping them evaluate the details of each offer before accepting, rejecting, or submitting a counter-offer
- Handling any problems that arise between acceptance and closing
- Helping arrange for long-distance signing
Each letter in this set of letters for prospecting to homeowners who need to move immediately is an assurance that you will be there, looking out for their interests from start to finish.
While they were written primarily for homeowners who need to move soon, the letters don’t exclude those who have a bit more time…
Letter #6 reminds readers that while they may not need help with preparing to sell, all home sellers do need the support you provide throughout the selling process.
Whether you meet in person or electronically, sellers need the benefit of your expertise in pricing their homes, marketing, evaluating offers, and preparing counter-offers. Then they need someone who can and will solve the problems that can arise between agreement and closing.
They need an agent who will really be there for them.
Agents often ask me…
“In what order should I send these letters?”
Therefore, these letters are numbered in the order they should be sent – except for one of them.
This 7th letter, entitled “Even in a hot market,” explains why preparation, proper pricing, and marketing are important, even at a time when homes are selling quickly. You may wish to insert it as #2 or 3, or you may decide to send it as a 7th letter. And… you may wish to include it with other prospecting letter sets you’re already using or will use in the future.
How much for 7 letters that will make you shine? Only $59.
Where do you find military and corporate transferees?
Look to neighborhoods and subdivisions that are near their work-places and in a price-range proportionate to their incomes. Check the records to make sure which houses are owner-occupied before adding them to your mailing list.
Not all residents in those neighborhoods will be in the military or be corporate employees. But every home seller wants and needs good service, whether they’re moving to the house next door or to another country. That’s why the letters focus on the service you offer rather than the homeowner’s reason for moving.
Do you offer exceptional service?
Then these letters are for you.
If you’re an agent who puts your all into serving your clients, use these prospecting letters to homeowners who need to move immediately to show them what you do – and why it matters.