Copy By Marte

Professional Real Estate Copywriting

Real Estate Copyrighting
MENUMENU
  • Real Estate Prospecting Letters
    • Real Estate Prospecting Letters
      • Why Send Real Estate Prospecting Letters?
    • Custom Real Estate Prospecting Letters
    • Real Estate Prospecting FAQ
    • Prospecting: Why Send Multiple Letters?
    • Real estate investor prospecting letters
    • Prospecting Tips
      • Real Estate Postal Prospecting System
      • Why Drip Marketing?
    • Discount Codes for real estate prospecting letters
  • Agent Bios
    • Agent Bios
    • Real Estate Team Bios
    • bios for new real estate agents
    • real estate bio questionnaire
  • Marte's Blog
  • About Me
    • Contact Marte
    • Why Choose Copy by Marte?
    • My Bio
    • Testimonials
    • Fees
    • Samples
    • Web Copy Samples
    • Policies
  • Freebies for Real Estate Agents
  • Real Estate Copywriting FAQ
  • Real Estate Copywriting Advice
  • The value of first time buyers
  • Real Estate Blog Posts for Busy Agents
    • Real Estate Blog Posts for listing agents
  • Newsletter Opt-in
  • Real Estate Press Releases and Articles
  • Real Estate Books!
  • Your Real Estate Agent Website
  • Real Estate Property Descriptions
  • Real Estate Community Pages
You are here: Home / Positive attitude / Real Estate marketing advice from my waste basket

Real Estate marketing advice from my waste basket

November 4, 2017 by Marte Cliff

It all started when I tried to find a particular book on copywriting… I have 5 different book cases and I’m ashamed to say, they haven’t been sorted into any reasonable order. So, I decided I would attempt to do so.

In addition to making a good start on putting copywriting books with copywriting books, gardening books with gardening books, etc., I’ve found all sorts of things that I could toss to free up space and make room for – more books?

Do I really need copies of Consumer’s Digest from ten years ago? Probably pile of booksnot. Do I need a copy of Idaho real estate regulations for 2006? Nope. Do I need two copies of that interesting book about dogs? Not hardly. (But don’t worry – I didn’t toss it. I gave the extra to a friend.)

Among the odds and ends I found a small paperback book – more like a multi-page brochure – entitled the “Sane Marketing Manifesto.” I started to toss it, because the first page told me that a whole lot of it was nonsense. That’s probably the reason why the web address it gives no longer exists and I could not find any information about the author.

But – Curiosity got the best of me so I browsed through the pages. 

Some of his recommendations were what I consider to be pure folly. For instance, he states that a real estate agent needs only to work on his or her business – never in it. In other words, you should turn all of your tasks, including client interaction, over to someone else. You’re supposed to just do the planning, then go home on time each evening.

Some of what he said did make good sense. For instance, he recommended creating marketing letters that can be used over and over.

Of course I believe in that – that’s why I offer you more than 40 sets of pre-written prospecting, farming, and keeping in touch letters.

And… He said that you must adopt a mindset of thinking of yourself as being in business.

I really think that one reason so many new agents fail is that they haven’t let go of thinking like an employee. They’re waiting for someone to tell them what to do and when to do it – and when you’re in business for yourself, that someone doesn’t exist. You’re the boss – the sole proprietor – and you need to act like it.

Agents who ultimately fail don’t seem to understand that they’re responsible for:

  • Marketing their own services
  • Keeping their own books
  • Paying their own taxes, insurance, and overhead
  • Budgeting – both their money and their time
  • Working overtime if that’s what it takes to get the job done.

They also have trouble with “intermittent income.” When they have a fantastic month they tend to splurge – giving no thought to the fact that there very well could be a month or two during the year when they have NO income.

So… next time you come across real estate advice that appears to be pure nonsense, give it a glance anyway. There just might be a kernel or two of sound advice lurking within. 

Image courtesy of David Castillo Dominici at FreeDigitalPhotos.net

 

Filed Under: Positive attitude, real estate marketing Tagged With: real estate marketing

About Marte Cliff

Marte Cliff is a professional real estate copywriter with a past - as a real estate agent and then owner/broker. She understands the real estate business, the challenges agents face, and the wants, needs, and fears that real estate clients face. She also understands the psychology of marketing.

When not writing, Marte enjoys reading, gardening, visiting with friends and family, and spending time with her canine companions. She enjoys life in a quiet mountain valley with wildlife as her nearest neighbors.

Copyright 2015 - Marte Cliff, Copywriter | 1794 Blue Lake Road, Priest River, ID 83856 | 208-448-1479

Copyright © 2023 · News Pro Theme on Genesis Framework · WordPress · Log in