The process of writing a real estate agent bio begins with the agreement.

To avoid misunderstandings, I work from a written agreement that outlines the payment terms and also promises that I will deliver your bio within 3 weeks. However, I try to do it in ten days to two weeks. It all depends upon how much work I already have promised when we get started.

The agreement also states your right to ask for and get revisions if there’s something you’d like to change, add, or delete. Once I send the copy, you have up to 7 days to ask for those revisions. I do encourage you to give me feedback. No one understands you and your business practices and attitudes like you do – and I want your bio to be a true reflection of you.

After the agreement is the questionnaire.

The questionnaire is vital to the process of writing a real estate agent bio.  It consists of a few pages of questions whose answers will give me a good feel for who you are, how you work, and what makes you stand out from your competition. I also ask for links to any information you have on line, your testimonials, etc. After I get the questionnaire back, I often have a few more questions, which can be answered by email or a phone call.

Next I read and re-read everything several times to come up with a theme that conveys the essence of your way of doing business. You might call it your driving force. It’s hard to explain, but I’ve found that most agents have an attitude, belief, or business practice that is central in all they do for their clients. I try to find that before I begin to write.

My goal is always to inject your personality and make it “sound like you,” so the more information and input I have from you, the better.

Although I do keep adding questions to the version I email to clients, this copy of the questionnaire will give you a good idea of the kinds of questions I ask. When you fill it out, please do not try to be economical with words. The more I know from the start, the better job I can do for you. Not all of the answers will go into the bio, but they all help me to get better acquainted so I can find that “driving force” that I search for.