All The Questions You Need To Ask Yourself When Writing Your Bio
A good past is the best thing a person
can use for a future reference…
Writing about yourself can be incredibly hard. I can’t count how many agents that had no problem talking about the virtues of a property, but struggled to do the same for themselves when it comes time to write their real estate agent bio.
For that reason, I’ve put together this list of questions that I ask real estate professionals to answer before I begin working on an agent bio.
The answers help me direct the tone of your copy, and assure that I don’t miss any details that help you stand out from the crowd, and I’m sure they will help you as you sit down to write your own.
Could you just plug your answers into AI and let it do its thing?
Sure. But the results probably won’t gain you a lot of new clients. AI is great for a lot of things, but writing copy that needs to touch people’s emotions isn’t one of them.
- AI has never bought or sold a home.
- It has never worried about money.
- Not positive, but pretty sure it has never felt insecure about what to do next.
- And so, it has probably never wished for guidance from someone it could trust.
- It has never felt some kind of innate connection to another human – nor has it been repelled by someone without knowing exactly why.
The lack of those emotional components means that AI is NOT the right choice when it comes to your bio.
It is, however, something to keep in mind as your bio takes shape.
Created properly, your bio can help you become “the answer” when potential clients ask AI to direct them to an agent in your territory who will best serve their current needs.
Writing Your New Agent Bio
The following list of questions is what I use when I’m writing a real estate agent bio for a client. They help me direct the tone of your copy and assure that I don’t miss any details that help you stand out from the crowd.
I always ask my clients to use more words, not fewer, when answering. That helps me get better acquainted.
Your name:
Your mailing address
When you speak of your territory – the area in which you work. If it is more than one city, is there a name by which you refer to the area?
Your nickname if you use it in business:
Are you a REALTOR®?
If you have a website, your URL:
Links to you on social media:
Direct links to your testimonials:
What is your favorite part of the business? Why?
Do you prefer listings, or working with buyers? Why?
What is your favorite category of sellers and buyers?
(Think age groups, income levels, type of property, move-up buyers, first time buyers, etc. But no, your copy won’t be discriminatory.)
Do you work exclusively (or almost exclusively) in a specific niche? If so, what and why.
What is your educational background?
Include real estate classes and designations, and also education you received in other fields before becoming a real estate professional.
How has your previous experience benefited your practice of real estate? (This could be financial skills, sales experience, building construction knowledge, decorating expertise – or even great listening skills because you were once a bartender!)
If you have designations, what are they? What do the initials stand for? More important – why did you choose to go after those designations and what did you gain from the course work?
How long have you lived in your community?
What is your favorite thing about your community?
If you moved there recently, why did you choose it?
Were you an agent in a different community before moving there?
Why did you choose a career in real estate?
Do you have a “branding slogan” or something you’d like to convey to each and every client? If so, what is it?
Are you involved in community service, volunteer work, club memberships, school activities, etc? If so, please list.
What are your hobbies? What do you do when you’re not busy doing real estate?
Do you have pets?
Tell me a little about your current real estate market. For instance: Is it flooded with short sales and foreclosures? Are prices rising or still falling? Are homes selling faster than they did last year? Do you have more buyers or more sellers?
Finding Your Unique Selling Proposition
The next questions require special thought – because if you’re like many agents, you yourself have not recognized the special things you do, and what makes you special. These are the things that will set you apart from other real estate agents.
Think about the last time a customer gave you a compliment. If it seemed to you that you were being thanked for a routine part of doing your job, it was probably because other agents don’t provide the same service.
To get you started, here’s a list of possibilities:
- You return phone calls within an hour
- You’ll communicate any way they like: phone, email, or text
- You’re available on evenings and week-ends
- You take the time to explain the purchase and sale agreement – and all the other forms
- You pay attention to details, so your agreements are always concise and correct
- You’ll prepare a market analysis to help buyers decide on an offering price
- You’re a skilled negotiator
- You’ll accompany your clients on inspections
- You’ll help arrange for all the necessary inspections
- You take extensive photos and write detailed descriptions of all your listings
- You go all out with marketing – exposing your listings to every possible buyer
- You get along well with other agents, so they like to show your listings
- You have some staging expertise and will give your clients tips
- You keep your clients updated on market conditions
Remember, even things you think are routine are things that lesser agents don’t do. Use this exercise to get started:
A good exercise to help you see just how special you are is to write a letter to an imaginary person. Tell them every reason why people should choose your service above all others. Be outrageous and dramatic and really go all out to say good things about yourself and the exceptional service that you give. Become your own most ardent fan.
When you finish you may laugh at yourself or even feel embarrassed for being such a braggart, but you’ll find the hidden gems that are likely the keys to your success – now or in the future. Write them down. Then you can shred the letter so no one else will ever see it.
Now answer:
- What special or added services do you offer to buyers and sellers?
- What do you do better than your competition?
- What 3 adjectives would you use to describe yourself and your service?
- What 3 adjectives do you think your past clients would use?
Now That You’ve Answered All These Questions…
You’re ready to start crafting your bio! Take all the insights and details you’ve gathered from answering these questions and weave them into a compelling narrative that showcases your personality, expertise, and passion for real estate. Remember to keep it concise, engaging, and focused on the value you bring to your clients.
If you’re feeling stuck or unsure where to begin, don’t worry. Start by organizing your answers into distinct sections, such as your experience, areas of expertise, unique selling proposition, and personal touch. Then, use those sections as building blocks to construct a clear and captivating story that will resonate with your target audience.
Remember, your bio is your chance to make a first impression and differentiate yourself from the competition. Make it count!
Still Struggling To Write Your Bio?
As you can see, crafting a compelling agent bio that truly captures your unique value proposition and resonates with potential clients involves a deep dive into who you are as an agent and as a person. It’s more than just listing your experience and qualifications; it’s about telling your story in a way that makes you memorable and relatable.
If the thought of putting all this into words feels overwhelming, or if you’re simply too busy focusing on your clients and closing deals, I can help.
Let me take the weight off your shoulders and transform your answers into a bio that not only showcases your expertise but also paints a vivid picture of what it’s like to work with you.
With my years of experience crafting engaging real estate copy, I can distill your unique qualities into a concise, impactful narrative that will leave a lasting impression on your target audience.
Email Me Now To Get Started On Your Bio