Do you practice real estate goal doing, or only real estate goal setting?
An email last week from Graham McGregor presented an interesting
point. There’s a huge difference between setting a goal and reaching it. In his email, he coined the term “goal doing,” and I thought it was a good one.
We’re told by gurus that setting goals is important. If we don’t have goals to reach, we’ll just wander aimlessly. But aren’t we also wandering aimlessly if we don’t add a bit of deliberate doing to that goal setting?
In spite of the value of subliminal forces working within us once we’ve set a goal, just setting it is not enough. If we plan to attain that goal, we need to intentionally take action.
What real estate goal doing steps can you take today?
The way to reach a goal is to take a step in the right direction every single day. Unfortunately, every single day also comes with other obligations. You don’t have all day to work on any one goal.
So what can you do today in the time you have available?
I don’t know your specific goals, but since you’re in sales, at least one of your goals probably includes getting more listings or more buyer clients.
Here’s a short list of possible real estate goal doing activities you could take today.
- Call one or more past clients, just to be friendly and check in.
- Be visible in your geographic territory – either by walking around and knocking on doors in the neighborhood or by chatting with folks in the local coffee shop. Depending upon the day, you might take in a yard sale or community bazaar.
- Attend a Chamber of Commerce meeting and take part in the discussions.
- Do some volunteer work with your favorite non-profit.
- Start a new prospecting campaign. Either use the letters you already have or come to my prospecting letters page and choose a new set.
- Update your bio – or have one written if you haven’t yet done that.
- Add a new community page to your website.
- You don’t have a website?? Get to work on fixing that!
- Get on line and learn something new about your territory or niche.
- Write a blog post. Share it on social media.
- Offer to speak at a community service club meeting. (Think Rotary, Elks, etc.) Then start working on your speech.
- Contact your local newspaper and ask if they’d welcome a real estate column from you. If the answer is yes, start writing!
Maybe your goal is to cut back on the hours you spend working.
In that case your real estate goal getting activities might include:
- Taking on an enthusiastic, ambitious partner to share the work.
- Referring out some of your business.
- Learning to delegate some of your least favorite tasks. If you dong enjoy filling flier boxes, putting up or removing signs, or doing data entry for MLS, hire someone to do it for you.
- Making “unbreakable” appointments with your family (or with your favorite day spa!)
Whatever it is you’re wishing for, start by setting the goal, then follow up with “real estate goal doing” activities.
