Everything we write about grammar in real estate marketing, spelling, and even page design is for the purpose of communicating easily and clearly.
- When you make it easy to read your words, they’ll read them.
- When you make it easy to understand your words, they’ll absorb your message.
- When you make it difficult – they’ll delete your email, toss your postal mail, and leave your web page.
I’ve written numerous articles about grammar, word choice, etc. – all focused on making communications flow smoothly and easily.
But there’s one more point that’s every bit as important:
Since your purpose in marketing is to gain new clients – make it easy to contact you!
Far too many websites have hidden emails and phone numbers – and far too many offer nothing but an email contact form.
I don’t know about your experience, but it’s been my experience that those particular emails go into a black hole somewhere. So far I’ve never been contacted by anyone after filling out one of those forms.
Hopefully you do contact people who fill out the forms. But if your prospects have had the same experience I’ve had, they’re not going to bother doing it. You’ll lose a few opportunities – and you’ll never know how many.
So put your email address and your phone number out there in plain sight. It’s a clear way to say “Yes, I want to hear from you. Yes, I’d love to talk to you. Yes, please do get in touch!”
