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You are here: Home / real estate self-promotion / Real estate marketing – always make it easy for your prospects

Real estate marketing – always make it easy for your prospects

July 11, 2014 by Marte Cliff

Everything we write about grammar in real estate marketing, spelling, and even page design is for the purpose of communicating easily and clearly.

  • When you make it easy to read your words, they’ll read them.Don't hide from your prospects
  • When you make it easy to understand your words, they’ll absorb your message.
  • When you make it difficult – they’ll delete your email, toss your postal mail, and leave your web page.

I’ve written numerous articles about grammar, word choice, etc. – all focused on making communications flow smoothly and easily.

But there’s one more point that’s every bit as important: 

Since your purpose in marketing is to gain new clients – make it easy to contact you!

Far too many websites have hidden emails and phone numbers – and far too many offer nothing but an email contact form.

I don’t know about your experience, but it’s been my experience that those particular emails go into a black hole somewhere. So far I’ve never been contacted by anyone after filling out one of those forms.

Hopefully you do contact people who fill out the forms. But if your prospects have had the same experience I’ve had, they’re not going to bother doing it. You’ll lose a few opportunities – and you’ll never know how many.

So put your email address and your phone number out there in plain sight. It’s a clear way to say “Yes, I want to hear from you. Yes, I’d love to talk to you. Yes, please do get in touch!”

 

Filed Under: real estate self-promotion Tagged With: real estate marketing, real estate self promotion

About Marte Cliff

Marte Cliff is a professional real estate copywriter with a past - as a real estate agent and then owner/broker. She understands the real estate business, the challenges agents face, and the wants, needs, and fears that real estate clients face. She also understands the psychology of marketing.

When not writing, Marte enjoys reading, gardening, visiting with friends and family, and spending time with her canine companions. She enjoys life in a quiet mountain valley with wildlife as her nearest neighbors.

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